CRM is a hot and popular term amongst businesses today as more businesses are incorporating the CRM system into their daily business operations.

CRM stands for Customer Relationship Management, a technology that helps to manage your company's relationship and interaction with existing customers and even prospects.

The philosophy of CRM is simple and straightforward - to put customers first.

CRM helps to capture, track, and manage customer experiences with the company. By using CRM tools, the company can track customer engagement to provide a positive and satisfactory experience to its customers.

As the marketplace is getting more competitive, it is essential to make your customers happy to retain them.

A customer will stop buying from you if they have a terrible experience with your company, and they can easily switch to another company to get the exact products.