One of the popular shops today that does not happen to have a watchman standing at the doorway, cashier behind the counter, or sales person physically showing you products/brands, but has 2.701 billion users. What is it? Who is it? It’s none other than your popular social media platform Facebook.
The good online identity of your brand is a feather to your cap and a necessity. This is not just after the pandemic but ever since the advent of the internet and social media.
As we have mentioned, one of the biggest online consumer bases is on Facebook. This means your online presence on Facebook as a brand reaches more people than you can imagine via Facebook campaigns.
An important thing to remember when it comes to Facebook campaigns is that you can’t have a Facebook campaign without its landing page. So, in this article we have not only attempted to tell you how to build a landing page for a Facebook campaign but how it is important.
By the end of this article you will have insights into:
- What is a Facebook campaign?
- Importance of a landing page for Facebook campaign
- How to build a landing page for a Facebook campaign?
- Build a landing page with Deskera
What is a Facebook Campaign?
In 2020, Facebook generated close to 84.2 billion U.S. dollars in ad revenues.
Facebook campaigns or advertisements are paid messages that organizations put on Facebook. The companies write to the users of Facebook in their own voice. Facebook allows companies to connect to the users on a more personal platform where companies have a chance to build family and not just a customer base.
Like you pay for a physical advertisement on a hoarding, pamphlet, shops, etc, Facebook ads do not come for free either. You have to pay a certain amount for the type of Facebook ad. While you may debate that if everyone and anyone is open to post on Facebook about their company, why is it paid.
When you go for a paid Facebook ad option, you have access to a wider audience that Facebook makes available to you, and you have some exclusive options. Facebook promotion crusades are accessible in an assortment of configurations. You likewise will indicate the amount you need to spend.
You even will figure out what client activities you need to pay for. That doesn't imply that Facebook will possibly charge you when your promotion works the manner in which you need it to, yet you can pick how they charge you, for example, being charged by the quantity of perspectives or snaps. You have various choices, objectives you set for your advertisement.
Approximately 96% of social media marketers believe that out of all the platforms, Facebook provides the best return on investment (ROI).
As we have mentioned before, without a landing page your Facebook ad won’t be successful. But let us find out what exactly is the reason behind this.
Importance of a Landing Page for Facebook Campaign
Whether you are an existing, established company or a new one in the market, if you have a Facebook ad then you need a landing page. You may have an argument that, if everyone already knows your company, why do you need a landing page? But there is always something new about your customers that you learn on your journey. And a landing page facilitates that.
When you are making a Facebook advertisement you need to keep a blog on your landing page that includes articles about your customers and customer satisfaction. You additionally have a few more top notch promoting offers like 20% rebate for initial 10 purchasers, and a lot more offers you can give.
Everything that you want your customers to know about you, be it your offers, your products, service, must reach them after they tap on your Facebook ad. When you know that there is something about your company that your customers might find compelling enough, you must add that to your landing page. So, once they land on your landing page they definitely become your customer. Not just a visitor.
To create leads and increment brand consciousness of your item a landing page works great deals. If you want to learn and understand more about what landing pages are in depth and their importance, here is our article, complete guide to landing page.
Now that we have understood what Facebook ads are and the importance of landing pages for Facebook, let us get to the crux of this article, how to build landing pages for Facebook campaigns.
How to Build Landing Pages for Facebook Campaign?
Firstly, when it comes to landing pages there are many types of landing pages that you can pick from. There are several factors that influence your decision when it comes to picking the right kind of landing page for your company.
So, even the first step of building a landing page for your Facebook campaign is choosing the right landing page.
Pick the Right Landing Page
Anything that you do must align with the objective of your company or your goals. Find out what you want your customers to know. Decide what should be their takeaway from your page and then pick your landing page. There are different types of landing pages that you can make use of.
If you want your customers to subscribe to your newsletter, then, at that point it ought to be your primary focus and the fundamental target to assemble the landing page around. Do you need them to reach you and request a value offer?
Then, at that point this ought to be your primary core interest. Whatever your objective is, it should be unmistakably expressed on the landing page and simultaneously, persuading the customers.
Design Your Landing Page
A successful landing page begins with the principle promoting standard and grows to the production of the point of arrival too. The design should be very well thought of. Every element on the landing page must be customer oriented.
To give you a kickstart, banners and the promotional pages are your starting points for a Facebook ad landing page. Your Facebook ad is the first thing that your customer’s see so you can plan your standards directly from the Facebook advertisement director or, you can incorporate some visuals.
Depending on your working habits, your professional and technical skills, and of course, on your money and time, you can design your own banners. You can choose to hire a professional agency specialized in this kind of banner advertising. What you can also do is you can hire freelance professional designers and marketers.
Since we are now talking about design of the landing page, here is a list of mandatory elements that your landing page must have:
- Logo of your company must always be there on both your Facebook ad and your landing page mandatorily.
- Any company has its own identity and a color scheme, so you must include, make use of the same color scheme in your landing page. This helps the customers to quickly recognize your company.
Any ad for any company first tries to attract its customers with some great deals. An offer that should allure the customers and persuade them to circle back to your landing page/link. When they hit your ad they should be taken to the landing page which also speaks of the same offer that your customers saw in the ad.
Every CTA must be placed strategically because nothing talks stronger in a landing page than a CTA. Be that as it may, just in the event that you realize how to pick your CTA in the copy and how to make it noticeable, discernible and justifiable in as few words as could be expected and on the right spot of your page. You can refer to our article, 10 Lead Magnet Ideas to Use on Your Landing Page, to build the best landing page.
Easy to Read Information
If you are confident that your Facebook ad will definitely interest your customers then make sure that you have your next steps ready on your landing page. All the information that your customers would need or anything they would like to know must be easy to spot on the landing page.
Ensure your contact subtleties are accessible, meaningful and simple to spot, in the event that you need them to circle back to your proposal with an email or a call. You should not have anything on the page that is too distracting for the customers. Be it even the visuals of the landing page. You can add customer reviews not in its long form but must be short and to the point, compelling to the customers.
With regards to content overall and publicizing specifically, unmistakably expressed features are extraordinary compared to other approaches to score an arrangement and persuade your customers that you can convey as guaranteed.
Features break the text in explicit pieces and make your offer more recognizable on a first look. It's fundamental that your landing page lines up with every individual mission. Start with a group of people, problem area, USP, and offer at the top of the priority list before you begin composing the copy. This assists you with centering and get what data to include.
Link to the Other Pages on Your Site
Once in a while when brands make landing pages, they treat it as an independent page that has got a solitary focus to where it doesn't appear to be associated with the primary site.
It doesn't resemble it's essential for the site, and you can't see the conventional site route alternatives like "About Us" or "Reach Us." This may go wrong for you. A lot of clients who find your image won't buy or enroll for an occasion in the event that they feel like the offer or your image exists in a reverberation chamber.
They will need to find out about your business and see that you're genuine first, in light of the fact that despite the fact that Facebook makes a nice showing directing promotions, a few tricks actually fall through.
Ensure that a connection to your fundamental site is on your landing page alongside a connection to your terms of administration and conditions so they can go searching for more data in the event that they decide.
In case you're fabricating your landing page on your site as opposed to facilitating it on a point of arrival developer solely, this probably will not be an issue.
Double Check Content on your Landing Page
See the landing page as it will be shown, as well, rather than just in the CMS . You might understand that the arranging is off, or that something is noticeable that you didn't think would be.
After you do this, it's likewise a smart thought to survey Facebook's landing page rules in case you're curious about them to guarantee that you're following them all. We'll go over these in the following area.
You can make different versions of landing pages on your site in any event, for a solitary mission. You can make different promotions inside an advertisement set that are generally predictable with the exception of the Facebook landing page that they'll send clients to.
A/B testing is vital to figure out which design, content styles, text lengths, pictures, recordings, structures, CTAs and more are best at driving transformations. Indeed, even little changes in microcopy or the shade of a CTA catch can affect transformation rates, so don't skirt this progression regardless of whether your missions are performing admirably.
Maximum successful companies dutifully A/B test their Facebook ad campaigns. Now that you have gathered how to build a Facebook ad landing page, there are a few Facebook rules for Facebook landing pages.
Facebook Landing Page Rules
Facebook makes sure that it does not compromise its authenticity or credibility for the companies sending out their ads on Facebook so they have set up a few rules for Facebook landing pages that you must keep in mind.
- Your landing page must be in line with the Facebook advertisement. In addition to the fact that this is a best practice for execution reasons, it's likewise a prerequisite. You can't pull a sleight of hand; you need to make a similar proposal on your landing page that you make in your advertisement or it very well may be dismissed or closed down.
- It should follow Facebook's advertising strategies. Peruse the guidelines connected above again in case you're uncertain. In case there are limitations around your industry, observe those.
- It should be completely practical. On the off chance that your landing page isn't stacking accurately or is having specialized issues, Facebook may close down the advertisement.
- It can't naturally divert clients to another webpage or consequently download anything. Regardless of whether clients click on an advertisement to download something, you need to have them click on a CTA on your webpage to download it again on your landing page.
- You can't have clients navigate promotions to see a landing page. No adaptation, all in all. You can't have a required advertisement hindering the page clients are attempting to get to.
These are some of the rules that will guide your way in building the right landing page for your Facebook ads.
Examples of Good Facebook Landing Pages
It is no easy to get everything right in one go. Building a successful good landing pages required you to understand everything about landing page and take inspiration from the existing ones.
To help you with that, we have three examples of some brands who have been able to get landing page for a Facebook ad 99% correct.
Savor Beauty + Spa
Facebook ad for Savor Beauty + Spa:
Landing page for Savor Beauty + Spa:
The main thing that you notice is social confirmation from a major name in the business; it's a fast scrap of an audit, however it's influential. It clarifies what the item does and what fixings makes it incredible.
It records different items clients can utilize, improving the probability of extra buys that advertisement clickers might not have in any case made. There's a live talk button, and a "Get $25" offer; the two catches are gliding and follow the client as they look all over, continually remaining noticeable
Bark Bright Facebook ad:
Landing page for Bark Bright Facebook ad:
Key takeaways from the Facebook landing page for Bark Bright would be that it has utilized shortage with the "claim offer" CTA and the "free limited edition" Connected to other notable items and brands at the highest point of the page, where it's easy to spot.
Utilized a spotless plan and differentiating shadings to underscore significant data. Featured USPS and gave data regarding how it functions and why it's so significant.
Facebook ad for Molekule:
Landing page for Molekule Facebook ad:
Clean design and plan of the page and a short video showing the item and how it functions while utilizing text to feature highlights like "professional grade air purifier". The shading difference of the green box over the video shares important and convenient data regarding how it kills influenza and COVID particles. There's a header at the highest point of the site advancing restricted time limits with a promotion code. You can see a shading contrast button for live talk help.
This is what these brands have done right for the success of the company in terms of their Facebook ad landing page. In order to safe proof your article so that it makes for a successful one refer to our article, 10 Landing Page Mistakes to Avoid and How to Fix Them.
Build Your Facebook Ad Landing Page with Deskera
Building your landing page, as it sounds from the rest of the article, is not a cakewalk. however , with Deskera you can have it easy. Wondering how? Here are few important things that Deskera can make possible for you while you aim to draw traffic with your landing page.
Deskera CRM+ is a software that has a special section dedicated to landing pages. This section is designed such that it will help you throughout the process of designing, launching, tracking and optimizing your landing pages.
Deskera CRM+ have a number of templates you can use. You can even create the landing page from the beginning according to your special requirements. Both of these options are supported in the Deskera CRM+’s landing page module. This will help you in creating professional landing pages that will help in generating leads without any professional help.
With Deskera CRM, you can augment your business productivity by facilitating the automation of your email marketing strategies. Deskera is based on a cloud system model that can help to fulfill all your business needs. Be it data integration, or real-time analytics, Deskera can help you in every aspect.
Deskera CRM is the best platform that can help you with contact and deal administration, sales pipeline management, email marketing campaigns, to name a few. Apart from this, it can help you generate leads for your business by creating email campaigns and view performance with detailed analytics on open rates and click-through rates (CTR).
You can even customize your landing page as per your requirements with the help of Deskera CRM Plus. It provides you the option to modify images, text, customer sign-up form, embed custom html, and lets you monitor your website visitors’ behaviour. Not only that, but you can also use the website and landing page analytics to understand your customer's psychology and improve your sales.
If you have a focused sign-up landing page, your business will be able to increase its customer database which will further help you to retarget your existing customers and also manage customer deals and sales funnel better. If you have a good CRM, managing your customers becomes easier. It will save a lot of time and money in the long run.
Yes, that’s Deskera for you, your one shop stop to build your successful Facebook ad landing page.
- Facebook allows companies to connect to the users via their ads on Facebook.
- You have to pay a certain amount for the type of Facebook ad.
- Facebook promotion crusades are accessible in an assortment of configurations.
- Approximately 96% of social media marketers believe that out of all the platforms, Facebook provides the best return on investment.
- When you are making a Facebook advertisement you need to keep a blog on your landing page that includes articles about your customers and customer satisfaction.
- When you go for a paid Facebook ad option, you have access to a wider audience that Facebook makes available to you, and you have some exclusive options.
- Everything that you want your customers to know about you, be it your offers, your products, service, must reach them after they tap on your Facebook ad.
- To create leads and increment brand consciousness of your item a landing page works great deals.
- How to build your Facebook ad landing page:
- Pick the right landing page
- Design your landing page
- Add offers to your landing page
- Add strong CTA to your landing page
- Add information that is easy to read
- Strong sub-headline
- Link to the other pages
- Double check the content of your page and whether everything is placed right or not.
- A/B Test your landing page
- Your landing page must be in line with the Facebook advertisement.
- Your landing page should follow Facebook's publicizing strategies.
- Your landing page should be completely practical.
- You can't have clients navigate promotions to see a landing page.
- Bark Bright, Molekule, and Savor Beauty makes one of the most suitable examples of a good Facebook ad landing page.
- Deskera CRM+ can assist you with building a successful landing page.