10 Best Digital Marketing Tools in 2021

10 Best Digital Marketing Tools in 2021

Deskera Content Team
Deskera Content Team
Table of Contents
Table of Contents

With the advancement in technology, most people have switched to the digital world. Digital marketing is leading the world these days. But do you know what it is?

Digital marketing refers to the marketing that takes place through digital channels such as search engines, websites, social media, email, and a lot more. But to make digital marketing more effective, there needs to be a proper strategy. To execute this strategy in a seamless manner, digital marketing tools step in:

Let’s take a look at some of the best digital marketing tools that can be used in 2021:

SEMrush

SEMrush is one of the best digital marketing tools that can help to improve your SEO strategy. Be it keyword research, position tracking, or providing backlinks, SEMrush can help you in every aspect. This tool can also help you in performing a comprehensive SEO audit. The latest version of SEMrush features enhanced content writing and advertising.

SEMrush provides you with two options, free and paid subscriptions. With a free account, you will have access to limited features. For the best results, you can opt for a 14-day free trial and explore the best features of SEMRush.

Deskera CRM

If you want to execute an inbound marketing strategy, then using Deskera CRMt is the best option. No matter what stage you are at, Deskera CRM has a plethora of tools for every step. Be it setting up web forms, or popup forms, you can execute ample tasks through this tool. You can even set up email marketing campaigns, organize your data through CRM, and analyze visitors’ behaviour. Deskera CRM helps you manage your contacts and helps you track emails and connect with your leads.

Deskera CRM helps you to grow your traffic, convert leads, and improve ROI for your inbound marketing campaigns. It also helps you to shorten your deal cycles, and increase close rates.

Google Analytics

To conduct website analysis, Google Analytics is a great tool. These days, it is very important to have Google Analytics expertise as it is a vital digital marketing tool. It can help you determine who is coming to your website, and from where. You can also get to know that on which pages are your audience spending more time. Not only this, but Google Analytics also helps you to set up goals in order to track conversions, and build an enhanced e-commerce setup.

Google AdWords

Google AdWords is a top-notch platform for advertising your business using Google search results. It works on a pay-per-click model. Google AdWords provides the Google Keyword Planner that allows you to research which keywords you would like to add in your content. Google AdWords allows you to set a budget limit on how much money you would like to spend.

AdWords is the best option if you want to display your products or services on Google search results pages for specific queries. For example, someone is searching for the “best dance studio in New York”. There are two ways to gain traffic, one is organically by working on your SEO, the other method is to bid on the keyword so that it appears on the top of the page. This way you would be able to attract a larger number of high intent visitors.

Canva

Canva is the best tool for creating professional graphics. Be it creating social images, CTA buttons, or infographics, Canva can help you enhance your design experience. It offers a plethora of templates, clip art, and fonts to make your project stand out from the rest. Canva is equipped with the drag and drop design platform, making the job easier for the users.

Mail Chimp

Mail Chimp is an important email marketing tool that can help you to automate campaigns. Through this tool, you can bring all your email contacts to one stop and then further use this tool to set up an email campaign. Another benefit of using Mail Chimp is that it offers a segmentation tool that helps to target specific users through personalized emails. You can even send postcards, create landing pages, and create targeted ads through this tool.

Hootsuite

If you are looking for a social media management solution, then Hootsuite is the perfect option. It allows you to store your content in a cloud system so that it can be accessed by the team members 24/7 for social media posting. Through this tool, you can schedule multiple posts at once along with developed tags and keywords.

Through this tool, you can even track the performance of your social media content. It can help you to calculate ROI, and conversions, about your brand.

Yoast

Yoast acts as a plugin that works with the editor in WordPress. It is the best tool to optimize your content for search engines. It helps you choose content, focus keywords, internal links, etc. to improve your website’s ranking. Yoast also helps in evaluating page readability and provides a reading score, which helps in making the website optimized.

Another advantage of using Yoast is that it gets updated according to Google’s algorithm, thus allowing you to stay updated.

Buffer

Finding it hard to handle multiple social media accounts? Buffer is the best tool for you. It is the best platform that helps you to manage all your social media campaigns at one place. Be it scheduling posts on Facebook, Instagram, Pinterest, or LinkedIn, you can easily do so with the help of Buffer.

Another advantage of using this tool is that it helps you to understand how your social media campaigns are performing so that you can improve the performance of your next campaigns.

If social media is your central point of focus, then there is nothing better than Buffer for you.

Trello

If you are looking for a content management tool, then Trello is the best option. It helps in strategizing content in an efficient manner. One of the major advantages of using Trello is that it is free and simple to use, thus making it more popular.

Be it marketing, sales, support, and human resources, Trello acts as a visual collaboration platform. It acts as a great project management tool that helps in project planning. It helps in defining projects and their requirements so that they can be executed in a seamless manner. No matter where you are working from, Trello can help in cross-team communication. It is basically a digital board that helps in creating, organizing, and prioritizing tasks. Whether your team is global or remote, you can schedule content online with the help of this tool. You can assign multiple employees to a Trello card that allows you to understand who is in charge of writing, editing, or adding CTA offers to a post.

These were some of the digital marketing tools that can help to improve more traffic and drive more revenue for your business.

How Deskera Can Assist You?

Whether you are a sales manager or running your own business, there are tons of duties and responsibilities that you have to fulfill. Using the Deskera CRM system, you can manage your contacts, leads and sales deals. You can use the CRM system to manage all customer data and manage your leads, sales negotiations and deals.

Doing so will help you to save the time taken in transferring customer data between the different systems. Having a good CRM system will help you manage your financial and sales reports and be prepared to kick-off your meetings.

Deskera can also assist you with real-time updates about your business like cash flow status, customer satisfaction, inventory management, sales, purchases, purchase orders, customer tickets, customer satisfaction, managing leads, revenues, profit, and loss statements, and balance sheets.

Moreover, it would also help in integrating sales methodology across different platforms onto one system so that you have a consolidated list for email campaigns, leads management, and sales pipeline to mention a few.

It will also help you to sync between your orders, payments, taxes, refunds, product variants, sending out invoices and reminders, facilitating invoice management, and even undertaking follow-ups and advertisement campaigns.

Such a consolidated platform will help you to improve your sales through building effective sales compensation plans and also facilitate faster and well-informed decision-making. It will help you in strengthening your opportunities and being braced for the threats.

Deskera books and Deskera CRM will also be able to ensure the highest customer satisfaction and thereby an increase in net revenues and net profits.

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Key Takeaways

  • SEMrush is one of the best digital marketing tools that can help to improve your SEO strategy. Be it keyword research, position tracking, or providing backlinks, SEMrush can help you in every aspect
  • If you want to execute an inbound marketing strategy, then using HubSpot is the best option. Be it setting up web forms, or popup forms, you can execute ample tasks through this tool
  • Google Analytics is a great tool that can help you in conducting a comprehensive analysis of your website
  • Google AdWords is a top-notch platform for advertising your business using Google search results
  • Canva is the best tool for creating professional graphics. Be it creating social images, CTA buttons, or infographics, Canva can help you enhance your design experience
  • Mail Chimp is an important email marketing tool that can help you to automate campaigns
  • Hootsuite is the perfect option for social media management. It helps in scheduling multiple posts at once
  • Yoast acts as a plugin for WordPress that helps in improving the readability of the website
  • Buffer is the best platform to handle multiple social media accounts
  • Trello acts as a great project management tool that helps in defining projects and their requirements so that they can be executed in a seamless manner
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