“It was a pretty transformative thing that we learned while we were pitching investors,”
“If you don’t understand the why—the problem—you’re not going to understand the solution, or even care.” ~ Melanie Perkins, CEO of Canva.
Every day we encounter certain salespeople pitching their services or products via phone calls, emails, and so on. But how many of those sales pitches could actually persuade you? — Maybe one or two, isn’t it?
So, the question arises why most sales pitches fail to persuade their audiences? And, how can you enhance the potential of your sales pitches to grab the attention of your potential leads?
In this comprehensive guide, we’ll discuss some of the proven sales pitch examples and ideas that will help you inspire and brainstorm with your next sales pitches. Let’s check what we’ll cover further:
- What is Sales Pitch?
- What makes Sales Pitches so Important?
- Elements need to be added in Sales Pitch
- Ideas for Sales Pitch
- Top Examples of Sales Pitch
What is Sales Pitch?
A sales pitch is a brief, persuasive speech that highlights your product, communicates its significance, and persuades the buyer to buy it.
In simple words, every time you talk about your product or service to a prospect, customer, or potential investor that is a sales pitch. Further, this method helps salespeople to connect with potential customers, gain their attention and convince them to buy your products or services.
Also, there is no fixed procedure on how to pitch your sales. You can do it anywhere via— conversation, cold emailing, phone calls, social media, or more.
Interestingly, sales pitches are also referred to as ‘Elevator Pitches.’ It simply means that salespeople have to convey the clear and concise value of their products or services and sell that idea to customers within the specified time — just like from the lobby to the floor (elevator trip).
Once you grab their attention, you will be able to obtain more time to thoroughly explain your products or services.
Although it seems an easier process, however— it is highly complex. Let’s understand what factors make sales pitches so significant even nowadays.
What makes Sales Pitches so Important?
Without a doubt, these days audiences have a wider ecosystem that offers tons of knowledge on products and services. So, does that mean sales pitches have lost their value? Of course not.
Sales pitches still hold the same value and efficiency that would convert potential leads to permanent customers. However, the mediator step between those segments includes— a powerful sales pitch. Your powerful sales pitch would likely work as an asset for an organization.
Moreover, we all would agree with the fact that in-person interaction beats everything else. It offers a perfect opportunity to inform and educate your potential leads via selling a convincing idea.
Although, it is also crucial to target the right customers who could be interested in your product or services. Sellers need to learn about customers’ pain points, expectations, and requirements to offer them what they exactly need. It is a great opportunity to provide services that they couldn’t find online.
Elements Need to be added in Sales Pitch Examples
Let's take a deeper look at what a sales pitch should say now that you know how to build one. Every pitch has three main components, regardless of channel.
Capture customer’s Attention
Your hook should grab your buyer's attention, whether it's the first line of your cold call or the title of your email. The following are some excellent opening ideas:
- Asking a question. For example: “How would you like to enhance revenue…?”
- Share a statistic. For example: “Did you know that 60% of CEOs…?”
- Mention a mutual interest. For example: “I noticed you were also a fan of…?”
- Let's get right to the point. For example: “I won't waste your time — I just wanted to share....
- Mention a recent encounter. For example: “It was lovely seeing you at…?”
Short yet Attractive Context
You should rapidly clarify why you are contacting your buyer and what your product can do for them after your hook. Keep this value proposition succinct but intriguing. The following are some crucial points to remember:
- In straightforward language, describe your product - this is not the time for marketing lingo.
- Why should the buyer keep engaging with you based on facts, case studies, or market research?
- How will the buyer gain directly if they respond? This can be accomplished by connecting the benefits mentioned in the previous bullet to the buyer's goals or objectives.
Ask Questions/ Call-to-Action (CTAs)
At the end of your sales pitch example make sure to ask questions, and include a call to action or CTA. Moreover, include a clear next step for your buyers. It includes a phone call or a response with availability. Consider the following examples:
- When would be a good time to talk more about this?
- Would you be willing to take a phone call to learn more?
- What's the best method to get in touch about this?
- Do you have any availability for a brief call next Tuesday?
- Next week, how about 15 minutes?
- Is it possible to make a 10-minute connection this week?
Ideas for Sales Pitch
Here we have composed some amazing sales pitch example ideas that will help you for your next pitch. Let’s check out:
"People remember stories 75% of the time. People remember facts and stats less than 1% of the time." ~ Ryan Dohrn
Engaging your prospects with a brief story will help you to instantly gain their attention. Moreover, the story should involve important aspects related to your product or services. And, how that product or service helped other customers. It will generate curiosity among your prospects to learn further.
Here’s a bad example: Customers will not be interested in your story if it is confused or dull. If this happens, customers are unlikely to develop the emotional bond you had hoped for.
Preserve in mind that your company's objective or story doesn't have to be a word-for-word explanation of everything that happened; keep the highlights and leave the rest out.
2. Value Proposition
Although, it is important to keep your brief simple, short, and effective. But it is also crucial to hold on to the value proposition as the primary segment for your sales pitch.
The salesperson should know who is the right potential target and what information would be relevant for them. Moreover, it will be the right way to approach customers and grab their interest.
4. Types of Switch Pitch
These include different kinds of sales pitches to choose from:
- The Pixar Sales Pitch
- The Rhyming Sales Pitch
- The One-Word Sales Pitch
- The Subject Line Sales Pitch
- The Question Sales Pitch
- The Twitter Sales Pitch
Moreover, you can change up your pitch depending on the potential consumer and the situation.
5. Offer Clear and Concise Information
It surely is compelling to provide tons of information to your prospects. But instead of gaining their interest, you may end up baffling them. Therefore, make sure to provide clear and concise information in your sales pitch. Keeping things clear with potential leads will have a higher chance to obtain positive results.
6. Steer Emotions
While addressing your product or services, it is important to emotionally connect your prospects with them. After all, we are humans. Without any emotional element, we find it hard to relate and connect with it.
Furthermore, you need to share your own life or other customers’ experiences in accordance with your services or product. It will generate curiosity and urge prospects to go to the next level.
7. Add Facts and Statistics
Adding hard facts and statistics always works wonders to close a successful deal. Nevertheless, you need your customers to believe you, and objective facts might help some individuals relax.
Furthermore, a couple of well-placed data will make you seem more genuine as long as you can offer legitimate sources for any numbers you toss out.
To describe your supporting facts, use simple charts and graphs. Instead of presenting the statistics all at once, break them down into their component segments.
While consumers are more likely to make emotional decisions, they must nevertheless justify their choices to themselves and/or other critical stakeholders.
By giving statistics or case studies to back up the emotional appeal, you'll give them the confidence they need to make the best decision possible.
8. Educate your Prospects
You'd like to position yourself as a leader in your field. Moreover, if you pass some interesting, relevant facts to your sales pitch example then it will assist you to capture your consumers' attention while also giving your pitch validity and trustworthiness.
9. Fear of Missing Out (FOMO)
FOMO (fear of missing out) is a potent motivator that can generate a sense of urgency.
Obviously, the last thing that you definitely do not want is for them to be thrilled by your pitch only to have it fade away after a few minutes. Instead, persuade them to act right immediately.
During the pitch, the salesperson should say that they can only take on a ‘few additional clients’ at this time. Furthermore, this clearly sends the message to the potential client that they must act quickly or risk losing out on the opportunity to collaborate with the agency.
10. Make them go ‘WOW’
Your elevator pitch should have a ‘WOW’ factor that will imprint on your customer’s mind. Along with providing information— your sales pitch example should be interesting, unique, and informative at the same time. Having all those elements should compel your customers to take action and go ahead with your services or products.
11. Practice your Sales Pitch Example
Practice makes one perfect. The same theory goes for salespeople as well. Convincing is also an art and it requires consistent practice. Moreover, it offers confidence to salespeople to present their sales pitches that would attract potential leads.
Top Examples of Sales Pitch
We have researched and summarised the best notable examples of the sales pitches that will inspire you to craft your own version. Let’s learn from the best:
1. Adam Goldstein’s Hipmunk
Is it possible to persuade your potential investor with just a two-sentence pitch?
Well, Adam Goldstein definitely can. The CEO and co-founder of Hipmunk, a travel-deal website encountered hard days to obtain the funding for his startup.
Eventually, then he reached out to the CEO of United Airlines. Interestingly, Goldstein pitched his idea with just a two-sentence pitch.
Do you want to know those magical words? Let’s see:
The CEO responded to this pitch directly within 15 minutes and offered $55 million from investors.
You can definitely persuade your potential customers or investors with a single-liner sales pitch. Moreover, you will get one chance to grab the golden opportunity. So, consider using it as a logline.
In Hollywood, the logline is one or two lines that define what the movie is all about. Therefore, curate your own logline and answer the following questions that will help you to generate one of your own:
1. What is the subject of your sales presentation?
2. What is your concept?
3. What is the purpose of your business or product?
Check this example to understand better:
Google’s logline states:
“Google organizes the world’s information and makes it universally accessible.”
Now, note how Google has used a simple, short, and easy-to-remember logline. It’s something that could easily convey its message and what benefits it offers to its customers.
Ultimately, make sure to curate your logline under 140 characters that will guide the audience to easily learn what you do and what you offer.
"G2 plays a huge role by providing unique, authentic peer advice in real-time. We give buyers better guidance than traditional analyst firms, which can take up to 2 years to update and publish technology research. That timeline just can’t keep up with the pace of technology. At G2, we aim to be a trusted source that helps every business professional in the world make better technology decisions."
This is an interesting pitch, which is less than 20 seconds long. Moreover, it summarises the highlights of the G2 platform and offers solutions to customers.
Shorter and simplified pitches work better. It helps customers to understand your product or service in layman’s language. Instead of a rambling and long-cluttered pitch, adopt a short sales pitch that captures customers’ interest instantly without baffling them.
In addition, avoid using any jargon and try to make your sales pitch example relevant and specific. Make sure to generate a sales pitch that covers all aspects in 20-30 seconds. Also, you need to specify what sets your product apart from others and what are your goals.
Observe and converse about the pain points of customers and then reframe your sales pitch by reframing the solution with their needs. Interestingly, it works as a powerful way to connect to them.
"We make it easy to say 'thank you' at work."
Todd Horton, the founder of KangoGift, believes that too many elevator pitches summarise what the firm does, using a formula like, "We operate in the $X market of Y and provide Z."
His company's first elevator pitch, however, was not clear enough. "We assist firms to put a gift in the hands of exceptional employees," he used to say, referring to the idea of delivering electronic gift cards to employees' phones.
Horton now concentrates on what the KangoGift program allows users to do: express gratitude. With that simple premise in mind, potential clients learn more about KangoGift's tools, which make it easier for managers to recognize good work and for employees to get appreciation on a more regular basis.
"Vidyard is the key to making remote selling easy. From prospecting to proposals, record and send videos that add a personal touch at all stages of the sales cycle. Email isn’t dead, but it sure is boring. With Vidyard, you can record and send videos in just a few clicks – perfect for busy sales reps trying to break into inboxes or marketers trying to make a splash."
Vidyard has been making headlines, mostly because salesmen are finding a video to be an efficient prospecting tool. Great sales pitches, they discovered, are individualized, and what better way to do it than to put a human face on your message?
Their product presentation is fantastic not only because they clearly identify their target market (salespeople who find email unproductive and time-consuming), but they also emphasize their competitive edge right away. They don't just sell this service; instead they ‘make remote selling simple.’ And, that’s what matters and holds value.
Bringing up the subject of competition too late in the dialogue can also lead to the sale being lost. Vidyard is well aware of this, which is why they add this factor into their sales pitch.
“Canva makes design simple for everyone.”
This is a captivating method to convey your message in a single statement. Canva is an online design and publishing tool. They further work on a mission to empower everyone in the world to design anything and publish anywhere.
Further, Canva was launched in 2013, and today this stands among the top successful startups. In addition, it offers free design templates and designing tools for customers around the globe.
Moreover, it has effectively focussed on how to provide simple and easy versions of designing tools to customers instead of complicating them. Also, it works strongly because anyone can easily use these tools without any prior knowledge of designing and other related aspects.
6. Cigarette Pollution Solutions
“I make energy from Cigarette butts.”
The Butts Only Box, a cigarette receptacle put in public spaces such as parks and beaches, is manufactured by Cigarette Pollution Solutions. But while garbage doesn't always make for good networking material, entrepreneur Ken Beckstead focuses on the gold.
Furthermore, his one-sentence introduction raises more questions about what happens when he transports cigarette stubs to a waste-to-energy facility to be transformed into electricity.
How Deskera Can Guide You?
When you are running your own business, there are tons of duties and responsibilities that you have to fulfill. It also includes targeting customers, potential leads, and potential investors. Moreover, your time is essential and has to be saved at all costs to develop your business further. This can be ensured with the Deskera system.
Doing so will help you to save the time taken in sales pitching and transferring customer data between the different systems. It will also assist you with real-time updates about your business like cash flow status, customer satisfaction, inventory management, scaling sales, purchases, purchase orders, customer tickets, customer satisfaction, managing leads, revenues, profit, and loss statements, and balance sheets.
It would also help in integrating all aspects of your business across different platforms onto one system so that you have a consolidated list for email campaigns, leads management, and sales pipeline to mention a few.
It will also help you to sync between your orders, payments, taxes, refunds, product variants, sending out invoices and reminders, facilitating invoice management, and even undertaking follow-ups and advertisement campaigns.
Such a consolidated platform will help you to improve sales and also facilitates faster and well-informed decision-making. It will help you in strengthening your opportunities and being braced for the threats.
We have reached the final stage of this comprehensive guide. Let’s take a closer look at important pointers. It includes:
- A sales pitch is a brief, persuasive speech that highlights your product, communicates its significance, and persuades the buyer to buy it.
- Sales pitches still hold the same value and efficiency that would convert potential leads to permanent customers.
- Engaging your prospects with a brief story will help you to instantly gain their attention. Moreover, the story should involve important aspects related to your product or services.
- The salesperson should know who is the right potential target and what information would be relevant for them.
- You can definitely persuade your potential customers or investors with a single-liner sales pitch.
- Your elevator pitch should have a ‘WOW’ factor that will imprint on your customer’s mind. Along with providing information— your sales pitch should be interesting, unique, and informative at the same time.