Preparing Your Manufacturing Business for the Future of Multi-Channel Sales

Preparing Your Manufacturing Business for the Future of Multi-Channel Sales

Table of Contents
Table of Contents

How can manufacturing businesses not only survive but thrive in an era where consumers demand the convenience of multi-channel shopping experiences? This pivotal question encapsulates the challenge and opportunity facing manufacturers today as they navigate the ever-evolving landscape of sales and commerce.

To secure their future success, manufacturers need to prepare for the dynamic world of multi-channel sales. But how can they best position themselves for this transformative shift, and what does the data from the United States reveal about the current state of multi-channel sales in the manufacturing sector?

Manufacturing has traditionally been associated with producing physical goods, often sold through traditional distribution channels. However, the rise of e-commerce, mobile commerce, and the convergence of online and offline sales channels has reshaped the way consumers make purchasing decisions.

Preparing Your Manufacturing Business for the Future of Multi-Channel Sales
Preparing Your Manufacturing Business for the Future of Multi-Channel Sales

Modern consumers expect a seamless and personalized shopping journey that spans physical stores, e-commerce websites, mobile apps, and social media platforms.

In this comprehensive article, we embark on a journey into the future of multi-channel sales in the manufacturing sector. We will explore the fundamental principles of multi-channel sales, encompassing vital aspects such as omnichannel strategy development, inventory management, and customer engagement. We'll delve into the technologies and strategies manufacturers can leverage to thrive in this evolving landscape.

Here is all that we shall discover in this post:

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Understanding Emerging Sales Channels

Emerging sales channels refer to new and innovative ways through which businesses can reach and engage with their customers to sell products or services. These channels have evolved alongside technological advancements and changing consumer behaviors.

Understanding and leveraging emerging sales channels is essential for businesses to stay competitive and adapt to the evolving marketplace. Here are some key aspects to consider when trying to understand emerging sales channels:

E-commerce Platforms:

  • Online Marketplaces: Platforms like Amazon, eBay, and Alibaba provide businesses with access to a vast customer base. Selling through these marketplaces can be an effective way to reach a global audience.
  • Social Commerce: Social media platforms like Instagram and Facebook have introduced features that allow businesses to sell directly to their followers, blurring the lines between social networking and e-commerce.
  • Direct-to-Consumer (DTC): Many brands are bypassing traditional retailers and selling directly to consumers through their websites or specialized DTC platforms.

Mobile Commerce (M-commerce):

  • With the widespread use of smartphones, mobile commerce has become a significant sales channel. Businesses can develop mobile apps or optimize their websites for mobile devices to facilitate easy and convenient shopping experiences.

Subscription Models:

  • Subscription-based sales channels involve offering products or services regularly. Subscription boxes, streaming services (e.g., Netflix), and software-as-a-service (SaaS) are examples of this model.

Voice Commerce:

  • Voice assistants like Amazon's Alexa and Apple's Siri have introduced voice commerce. Customers can place orders, make reservations, or gather product information using voice commands.

Live Streaming and Influencer Marketing:

  • Live streaming platforms, such as Twitch and YouTube Live, have opened up opportunities for businesses to showcase products and interact with audiences in real time. Influencer marketing involves partnering with social media influencers to promote products or services to their followers.

Augmented Reality (AR) and Virtual Reality (VR):

  • AR and VR technologies are being used to enhance the shopping experience. Customers can try on virtual clothes, visualize furniture in their homes, or explore virtual showrooms before making a purchase.

Blockchain and Cryptocurrency:

  • Blockchain technology has enabled decentralized marketplaces and cryptocurrency payments. Some businesses are adopting cryptocurrencies as a means of payment for their products and services.

Data-Driven Strategies for Sales Success

Data-driven strategies are essential for achieving sales success in today's competitive business landscape. Leveraging data analytics and insights can help organizations make informed decisions, optimize processes, and maximize revenue.

Data Collection and Integration:

  • Customer Data: Gather and consolidate data from various sources, such as CRM systems, social media, website analytics, and sales records. This data includes customer demographics, preferences, purchase history, and behavior.
  • Sales Data: Collect data on sales performance, including conversion rates, average deal size, and sales cycle length. Identify trends and patterns to understand what works and what doesn't.
  • Market Data: Stay informed about market trends, competitor performance, and industry benchmarks. This external data can provide valuable context for your sales efforts.
  • Integration: Ensure that all data sources are integrated into a centralized system for a comprehensive view of your sales ecosystem.

Customer Segmentation:

  • Segmentation: Use data to categorize your customers into different segments based on shared characteristics and behaviors. This allows for personalized marketing and sales strategies.
  • Behavioral Analysis: Analyze customer behavior to identify their preferences, pain points, and buying triggers. This information helps tailor sales approaches to individual segments.

Predictive Analytics:

  • Predictive Modeling: Utilize historical data to create predictive models that forecast future sales trends, customer churn, and potential high-value leads.
  • Lead Scoring: Rank leads based on their likelihood to convert into customers. Focus your sales efforts on leads with the highest scores to increase conversion rates.

Sales Funnel Optimization:

  • Conversion Rate Analysis: Analyze each stage of the sales funnel to identify bottlenecks and drop-off points. Optimize your sales processes to improve conversion rates.
  • Content Personalization: Tailor marketing and sales content to align with where prospects are in the sales funnel. Provide relevant information and offers to move them closer to a purchase decision.

Sales Enablement:

  • Training and Development: Use data to identify areas where sales teams may need training or support. Provide resources and training programs to enhance their skills and knowledge.
  • Content Creation: Develop sales collateral and content based on data-backed insights into what resonates with your target audience.

Performance Metrics and KPIs:

  • Key Performance Indicators (KPIs): Define and track KPIs relevant to your sales goals, such as conversion rate, customer acquisition cost, and sales velocity.
  • Real-time Dashboards: Implement real-time dashboards to monitor sales performance, providing immediate insights for decision-making.

Optimizing E-Commerce Integration

Optimizing e-commerce integration is crucial for businesses looking to streamline their online operations, enhance customer experiences, and drive sales. E-commerce integration involves the seamless connection of various systems and platforms to ensure efficient data flow and functionality.

Set Clear Integration Goals:

  • Begin by defining your integration objectives. What do you aim to achieve with e-commerce integration? Whether it's improving order processing, enhancing customer experiences, or increasing sales, having clear goals will guide your integration strategy.

Choose the Right E-commerce Platform:

  • Selecting the right e-commerce platform is foundational to successful integration. Ensure that the platform you choose supports integration with essential systems like payment gateways, inventory management, and CRM.

Integration Architecture:

  • Decide on the integration architecture that best suits your needs. There are several approaches, including point-to-point integration, middleware solutions, and API-based integration. APIs (Application Programming Interfaces) are commonly used for modern, scalable integrations.

Identify Key Systems to Integrate:

Identify the core systems that need integration for your e-commerce business. Common integration points include:

  • Payment Gateways: Securely process online payments.
  • Inventory Management: Sync product availability and stock levels.
  • Customer Relationship Management (CRM): Manage customer data and interactions.
  • Order Management Systems (OMS): Efficiently handle orders, shipping, and returns.
  • Shipping and Fulfillment: Automate shipping and tracking information.
  • Marketing Automation: Personalize marketing campaigns based on customer data.
  • Analytics and Reporting: Gather insights for data-driven decision-making.

Data Mapping and Transformation:

  • Ensure that data flows seamlessly between integrated systems by mapping and transforming data formats as needed. Data mapping tools can help automate this process.

Real-time vs. Batch Integration:

  • Determine whether real-time or batch integration is more suitable for your business. Real-time integration provides instant updates, while batch integration processes data in scheduled intervals. The choice depends on your specific requirements.

Security and Compliance:

  • Prioritize data security and compliance with industry regulations (e.g., PCI DSS for payment data). Use encryption, secure APIs, and access controls to protect sensitive information.

Scalability and Performance:

  • Build an integration solution that can scale as your business grows. Monitor performance and optimize integration processes to ensure they can handle increased loads.

Testing and Quality Assurance:

  • Rigorous testing is essential to identify and rectify integration issues before they impact your e-commerce operations. Test data flows, error handling, and system failovers thoroughly.

User Experience:

  • Optimize the user experience by ensuring that integrated systems work seamlessly from the customer's perspective. This includes a smooth checkout process, accurate product availability, and real-time order tracking.

Mobile Optimization:

  • With the increasing use of mobile devices for online shopping, ensure that your e-commerce integration is mobile-responsive and provides an excellent mobile shopping experience.

Leveraging Social Media for Brand Visibility

Successful integration of social media into your multi-channel strategy can lead to increased brand recognition, customer engagement, and ultimately, higher sales.

Define Your Social Media Goals:

Begin by setting clear and measurable social media goals that align with your overall multi-channel sales strategy. Common objectives include increasing brand awareness, driving website traffic, generating leads, and boosting conversions.

Choose the Right Social Media Platforms:

Not all social media platforms are equally effective for all businesses. Consider your target audience and the nature of your products or services when selecting platforms. For example:

  • Facebook is versatile and suitable for a wide range of businesses.
  • Instagram is visual-centric, making it ideal for showcasing products.
  • LinkedIn is valuable for B2B businesses targeting professionals.
  • Twitter is great for real-time updates and engagement.
  • Pinterest is excellent for businesses with visually appealing products.

Create Compelling Content:

High-quality and engaging content is the backbone of any successful social media strategy. Consider these content types:

  • Visuals: Share eye-catching images and videos of your products.
  • Educational Content: Offer valuable insights and tips related to your industry.
  • User-Generated Content: Encourage customers to share their experiences with your products.
  • Stories and Live Videos: Use ephemeral content to create urgency and showcase behind-the-scenes moments.
  • Contests and Giveaways: Run campaigns to boost engagement and brand visibility.

Consistency and Scheduling:

Consistency is key on social media. Develop a content calendar and schedule posts in advance to maintain a regular posting cadence. Use social media management tools to automate scheduling and monitor performance.

Audience Engagement:

Engage with your audience by responding to comments, messages, and mentions promptly. Build relationships by addressing inquiries, thanking customers for feedback, and fostering a sense of community.

Paid Advertising:

Consider investing in paid social media advertising to expand your reach and target specific demographics. Platforms like Facebook, Instagram, and LinkedIn offer robust advertising options to boost brand visibility.

Influencer Marketing:

Collaborate with influencers in your industry or niche to leverage their existing audience and credibility. Influencers can promote your products or services to their followers, enhancing brand visibility.

Social Media Analytics;

Utilize social media analytics tools to track the performance of your social media efforts. Monitor metrics such as reach, engagement, click-through rates, and conversion rates. Use this data to refine your strategy and focus on what works best.

Cross-Promotion Across Channels:

Ensure consistency in branding and messaging across all your sales channels, including social media. Cross-promote your social media accounts on your website, email campaigns, and other marketing materials to encourage customers to follow you.

Hashtags and Keywords:

Incorporate relevant hashtags and keywords in your social media posts to increase discoverability. Research popular industry-specific keywords and monitor trending hashtags to join relevant conversations.

Social Media Stories and Highlights:

Use social media stories and highlights to showcase product features, promotions, customer testimonials, and company culture. These features provide a dynamic way to keep your audience engaged.

Customer Feedback and Insights:

Pay attention to customer feedback on social media. Address concerns promptly and use feedback to improve products and services. Additionally, social media can provide valuable insights into customer preferences and trends.

Leverage User-Generated Content (UGC):

Encourage customers to create and share content related to your brand. UGC not only boosts brand visibility but also builds trust among potential customers.

Mobile Commerce: A Must-Have Channel

With the widespread adoption of smartphones and mobile devices, consumers increasingly turn to their mobile devices for shopping. Businesses that embrace and optimize mobile commerce can tap into a lucrative market and enhance their overall sales strategy.

  • Ubiquitous Mobile Usage: Mobile devices are nearly ubiquitous, and people use them not just for communication but also for various online activities, including shopping. A strong mobile presence allows businesses to meet customers where they are.
  • Convenience and Accessibility: Mobile commerce provides unparalleled convenience. Shoppers can browse and make purchases from anywhere, anytime, which aligns with modern consumer expectations for seamless and accessible shopping experiences.
  • Complement to Physical Stores: Mobile commerce can serve as an extension of physical retail stores, enabling customers to research products, check inventory, and make purchases while in-store. This seamless integration enhances the overall shopping experience.
  • Enhanced Personalization: Mobile apps and websites can leverage data to provide personalized recommendations and offers to customers, increasing the likelihood of conversions.
  • Leveraging Mobile Payment Technologies: The integration of mobile wallets (e.g., Apple Pay, Google Pay) and other mobile payment technologies simplifies the checkout process, reducing friction and abandoned carts.
  • Competitive Advantage: As more businesses adopt mobile commerce, not having a mobile presence can put a company at a competitive disadvantage. Providing a mobile option is increasingly expected by consumers.

Strategies for Effective Mobile Commerce Implementation in Multi-Channel Sales

Mobile-Optimized Website:

  • Ensure your website is mobile-responsive. It should adapt to various screen sizes and provide an optimal user experience on smartphones and tablets.

Mobile App Development:

  • Consider developing a dedicated mobile app if it aligns with your business model. Apps can offer a more tailored and feature-rich experience compared to mobile websites.

Streamlined Checkout Process:

  • Simplify the mobile checkout process. Implement one-click or guest checkout options and support popular mobile payment methods to reduce cart abandonment.

Responsive Design:

  • Design mobile interfaces with a focus on user-friendly navigation and intuitive touch-based interactions. Ensure that buttons, menus, and forms are easy to use on smaller screens.

Mobile Search Optimization:

  • Optimize your mobile site and app for search engines. Mobile SEO strategies, such as optimizing for voice search, can improve visibility on mobile devices.

Push Notifications:

  • Use push notifications judiciously to engage customers and drive sales. Send relevant updates, promotions, and reminders to users who have opted in.


  • Leverage customer data and behavioral insights to provide personalized recommendations, content, and offers. Personalization increases user engagement and conversion rates.

Mobile Analytics:

  • Implement mobile analytics tools to track user behavior and gather insights. Understand how mobile users interact with your platform and use data to make informed decisions.

Voice Commerce: The Future of Shopping

Voice commerce, also known as v-commerce, is rapidly emerging as a transformative force in multi-channel sales and is considered by many as the future of shopping.

This innovative approach enables consumers to make purchases and interact with brands using voice-activated devices such as smart speakers, virtual assistants, and mobile apps.

Strategies for Effective Voice Commerce Implementation in Multi-Channel Sales:

Voice Search Optimization:

  • Optimize your product listings and content for voice search. Focus on natural language and long-tail keywords to align with how people typically speak.

Voice Commerce Integration:

  • Integrate voice commerce capabilities into your existing digital channels, including mobile apps and websites. Ensure a consistent and user-friendly experience across all touchpoints.

Voice-Activated Devices:

  • Explore partnerships or integrations with popular voice-activated devices and platforms such as Amazon Alexa, Google Assistant, and Apple Siri. Make your products and services easily accessible through these platforms.

Secure Voice Payments:

  • Implement secure voice payment options to facilitate seamless transactions. Voice-activated devices should offer robust authentication and encryption to protect customer data.

Voice Shopping Experience:

  • Focus on enhancing the voice shopping experience by providing clear product information, offering personalized recommendations, and facilitating easy reordering of frequently purchased items.

Voice Commerce Analytics:

  • Implement voice commerce analytics to gather insights into customer behavior and preferences. Use this data to refine your voice commerce strategy and tailor recommendations.

Voice Search Content:

  • Create voice search-friendly content that answers common customer queries related to your products or services. This can improve your visibility in voice search results.

Voice Commerce Promotion:

  • Promote your voice commerce capabilities through various marketing channels, including social media, email campaigns, and in-store signage. Educate customers on how to use voice commerce effectively.

Voice Commerce Support:

  • Provide customer support through voice-activated devices. Offer solutions to common issues and inquiries using voice technology.

Voice Commerce Partnerships:

  • Explore partnerships with voice commerce platform providers and virtual assistant developers to expand your reach and capabilities.

Feedback and Iteration:

  • Encourage customer feedback on the voice commerce experience and use it to make continuous improvements. Iterate on your voice commerce strategy based on user insights.

Voice Commerce Loyalty Programs:

  • Consider implementing loyalty programs and special offers for customers who use voice commerce, encouraging repeat business.

Voice Commerce Accessibility:

  • Ensure that your voice commerce platform is accessible to individuals with disabilities. Provide alternative methods of interaction for those who may not be able to use voice commands.

Sustainability Practices in Multi-Channel Sales

Sustainability practices in multi-channel sales are becoming increasingly important as businesses recognize the need to reduce their environmental impact and meet the growing demand for eco-friendly products and services.

Sustainable practices not only benefit the planet but also appeal to environmentally conscious consumers, leading to brand loyalty and competitive advantages. Here are strategies for implementing sustainability practices in multi-channel sales:

Sustainable Product Sourcing and Manufacturing:

  • Source products and materials from sustainable and ethical suppliers. Look for certifications like Fair Trade, Forest Stewardship Council (FSC), and Organic to ensure responsible sourcing.
  • Implement sustainable manufacturing processes that reduce waste, energy consumption, and emissions. Consider using renewable energy sources and efficient production methods.

Green Packaging and Shipping:

  • Opt for eco-friendly packaging materials, such as recycled cardboard, biodegradable plastics, and minimalistic designs. Use packaging that is the right size to minimize waste.
  • Offer options for customers to choose eco-friendly shipping, such as carbon-neutral shipping or slower, consolidated shipping to reduce the carbon footprint.

Product Lifecycle Management:

  • Encourage customers to recycle or properly dispose of products at the end of their lifecycle. Provide information on recycling options and product take-back programs.
  • Design products with durability and reparability in mind to extend their lifespan. Offer repair services or partnerships with repair centers.

Energy Efficiency:

  • Implement energy-efficient practices in your physical stores and warehouses. Install LED lighting, optimize heating and cooling systems, and invest in energy-efficient appliances.
  • Consider using renewable energy sources, such as solar panels or wind turbines, to power your operations.

Eco-friendly Marketing and Communication:

  • Promote your sustainability efforts through marketing campaigns and on your website. Highlight eco-friendly products, green initiatives, and partnerships with environmental organizations.
  • Use digital channels and email marketing to reduce paper usage and reach customers with eco-friendly messaging.

Sustainable Transportation:

  • Optimize transportation logistics to reduce fuel consumption and emissions. Consolidate shipments, use energy-efficient vehicles, and explore options like electric or hybrid delivery vehicles.
  • Offer eco-friendly transportation options for customers, such as bike couriers or public transportation partnerships for deliveries.

Eco-friendly Office Practices:

  • Implement sustainable practices in your offices and headquarters. Encourage recycling, reduce paper usage, and provide reusable materials for employees.
  • Promote remote work and video conferencing to reduce the need for physical commuting and office space.

Sustainable Returns and Exchanges:

  • Develop sustainable return and exchange policies that minimize waste. Consider restocking returned items and refurbishing or reselling them.
  • Encourage customers to return items in eco-friendly packaging and provide instructions on responsible returns.

Carbon Offset Programs:

  • Invest in carbon offset programs to compensate for emissions generated by your business operations. Support reforestation, renewable energy, or other sustainable projects.

Supplier Sustainability Audits:

  • Conduct sustainability audits of your suppliers to ensure they meet your environmental and ethical standards. Collaborate with suppliers to improve their sustainability practices.

Investing in Sales Technology Solutions

Investing in sales technology solutions is essential for modern businesses looking to stay competitive, improve efficiency, and drive revenue growth. Sales technology, often referred to as sales tech or sales enablement technology, encompasses a wide range of tools and platforms designed to enhance various aspects of the sales process.

Key Considerations When Investing in Sales Technology Solutions:

  • Define Your Objectives: Clearly outline your sales technology objectives. Are you looking to improve lead generation, streamline sales processes, enhance customer relationships, or achieve another specific goal?
  • Budget Allocation: Determine your budget for sales technology investments. Consider both upfront costs and ongoing expenses, such as software licenses, training, and maintenance.
  • Integration Capabilities: Ensure that new sales technology solutions can integrate with your existing systems, such as CRM software, marketing automation tools, and e-commerce platforms. Integration is crucial for data consistency and efficiency.
  • Scalability: Choose solutions that can scale with your business. Ensure they can accommodate increasing data volumes and additional users as your company grows.
  • User-Friendly Interface: Select technology with an intuitive and user-friendly interface. Complicated or difficult-to-use tools may lead to resistance from your sales team.
  • Training and Support: Invest in training and ongoing support for your sales team to maximize the benefits of the technology. Vendor-provided training and support packages can be valuable.
  • Customization: Look for solutions that can be customized to fit your specific sales processes and workflows. A one-size-fits-all approach may not meet your unique needs.
  • Data Security: Prioritize data security and compliance with data protection regulations. Ensure that the technology provider follows industry best practices for data protection.
  • ROI Analysis: Conduct a thorough return on investment (ROI) analysis. Estimate the expected benefits in terms of increased revenue, cost savings, and efficiency improvements against the investment costs.
  • User Feedback: Gather input from your sales team and end-users. Their feedback can help you choose technology that aligns with your needs and preferences.
  • Vendor Reputation: Research the reputation and track record of the technology vendor. Read customer reviews and ask for references to assess the vendor's reliability and customer support.
  • Pilot Testing: Consider conducting pilot tests or trials before making a full-scale investment. This allows you to assess how the technology performs in a real-world environment.
  • Long-Term Viability: Assess the long-term viability of the technology. Is the vendor committed to ongoing development and updates, or does it appear to be a stagnant product?
  • Future-Proofing: Look for technology solutions that are adaptable to emerging trends and technologies. Avoid investing in tools that may quickly become obsolete.
  • Alignment with Sales Strategy: Ensure that the chosen technology aligns with your overall sales strategy and goals. It should enhance your strategy rather than dictate it.

Preparing for future sales trends is crucial for businesses that want to stay competitive and adapt to evolving consumer behavior, technological advancements, and market dynamics.

While predicting the future with certainty is challenging, you can position your sales strategy to be more agile and responsive to emerging trends. Here are steps to help you prepare for future sales trends:

Market Research and Analysis:

  • Continuously monitor industry trends, market shifts, and consumer preferences. Subscribe to industry publications, attend conferences, and engage with industry experts to stay informed.
  • Leverage market research and data analytics to gain insights into customer behavior, market dynamics, and emerging opportunities. Use tools like surveys, customer feedback, and competitor analysis.

Customer-Centric Approach:

  • Put the customer at the center of your sales strategy. Understand their needs, pain points, and preferences. Develop customer personas to guide your marketing and sales efforts.
  • Emphasize customer experience and build relationships that go beyond transactions. Exceptional service and personalized interactions are increasingly important.

Technology Adoption:

  • Embrace emerging technologies that can enhance your sales processes. Explore automation, artificial intelligence (AI), machine learning, and data analytics to streamline operations and improve customer interactions.
  • Invest in a robust Customer Relationship Management (CRM) system to track customer data, manage leads, and improve communication.

E-commerce and Online Presence:

  • Strengthen your online presence, especially if you operate in retail or B2B industries. E-commerce and online sales are expected to continue growing.
  • Optimize your website for mobile devices and provide a seamless and user-friendly online shopping experience.

Multi-Channel Sales:

  • Develop a multi-channel sales strategy that allows customers to engage with your brand across various touchpoints, including online, mobile, social media, and in-store.
  • Ensure consistency in branding and customer experience across all channels.

Personalization and AI:

  • Use AI and machine learning to personalize product recommendations, content, and marketing messages. Personalization enhances customer engagement and conversion rates.
  • Implement chatbots and virtual assistants to provide instant support and answer customer queries.

Preparing for future sales trends requires a proactive and forward-thinking approach. By staying informed, embracing technology, and focusing on customer needs and experience, your business can position itself to thrive in an ever-evolving marketplace.

How can Deskera Help You?

Deskera ERP and MRP systems help you to keep your business units organized. The system's primary functions are as follows:

  • Keep track of your raw materials and final items inventories
  • Control production schedules and routings
  • Keep a bill of materials
  • Produce thorough reports
  • Make your own dashboards
Deskera- Multi-Channel Order Management
Deskera- Multi-Channel Order Management
Segment customers, Create deal pipelines, Track customer histories and interactions, and more, with Deskera ERP
Ensure Increased Profitability

Deskera ERP offers manufacturers the capabilities they need to streamline operations, enhance customer experiences, and optimize their multi-channel sales strategies. Let's explore how Deskera ERP can address key challenges and provide solutions in the context of multi-channel sales in manufacturing:

  • Centralized Data Management: Deskera ERP serves as a centralized hub for managing various aspects of your manufacturing operations, including sales, inventory, orders, and customer data.
  • Integrated Inventory Management: Multi-channel sales often lead to complexities in inventory management. Deskera ERP allows manufacturers to track inventory levels, order statuses, and stock movements across all sales channels in real time. This helps prevent stockouts, reduces overstocking, and ensures efficient replenishment strategies.
  • Unified Order Processing: Deskera ERP streamlines the order processing workflow, ensuring consistent and accurate order fulfillment across different channels. By automating order processing and routing, manufacturers can efficiently handle multi-channel orders while meeting specific channel requirements.
  • Real-Time Analytics and Insights: Deskera ERP offers advanced analytics and reporting capabilities that provide manufacturers with real-time insights into sales performance, channel profitability, customer behaviors, and inventory trends. These insights empower informed decision-making and enable manufacturers to adapt strategies quickly.

Deskera Books enables you to manage your accounts and finances more effectively. Maintain sound accounting practices by automating accounting operations such as billing, invoicing, and payment processing.

Deskera CRM is a strong solution that manages your sales and assists you in closing agreements quickly. It not only allows you to do critical duties such as lead generation via email, but it also provides you with a comprehensive view of your sales funnel.

Deskera People is a simple tool for taking control of your human resource management functions. The technology not only speeds up payroll processing but also allows you to manage all other activities such as overtime, benefits, bonuses, training programs, and much more.


The future of multi-channel sales holds both unprecedented challenges and incredible opportunities for manufacturing businesses. As we've explored throughout this article, the landscape of commerce is rapidly evolving, driven by advancements in technology, shifting consumer preferences, and the demands of a globalized market.

Preparing your manufacturing business for this future is not just a strategic choice; it's a necessity for long-term sustainability and growth.

It's worth noting that customer expectations are continuously evolving. Manufacturers need to stay attuned to these changes by actively seeking customer feedback, monitoring market trends, and adapting their strategies accordingly. Customer-centricity should remain at the heart of multi-channel sales efforts.

In conclusion, preparing your manufacturing business for the future of multi-channel sales requires a proactive and adaptable approach. The journey involves a commitment to digital transformation, the cultivation of a strong online presence, a dedication to personalization, an emphasis on sustainability, and a willingness to collaborate and evolve with changing customer expectations.

The future is rife with possibilities, but it demands agility and a willingness to embrace change. Manufacturers who can harness the power of technology, stay ahead of market trends, and prioritize the customer experience will not only survive but thrive in the dynamic world of multi-channel sales. The time to prepare is now, as those who are well-prepared will be best positioned to shape and lead the future of manufacturing sales in the multi-channel era.

Key Takeaways

  • Manufacturers must embrace digital technologies and automation to remain competitive in the evolving multi-channel sales landscape.
  • A strong online presence, including e-commerce platforms and digital catalogs, is crucial for reaching a wider customer base and facilitating seamless transactions.
  • Leveraging customer data and AI-driven analytics enables manufacturers to offer personalized experiences that enhance customer satisfaction and loyalty.
  • Investing in supply chain technologies and practices is critical to respond swiftly to disruptions and maintain a reliable product flow.
  • Embracing eco-friendly manufacturing practices not only benefits the environment but also appeals to eco-conscious consumers.
  • Strategic partnerships and alliances with e-commerce platforms, logistics providers, and other businesses open new distribution channels and streamline operations.
  • Keeping a pulse on changing customer expectations and actively seeking feedback is crucial to adapting strategies effectively.
  • Manufacturers must remain agile and adaptable to respond to evolving market trends and technological advancements.
  • Harnessing the power of data analytics enables manufacturers to make informed decisions and optimize operations.
  • The time to prepare for the future of multi-channel sales is today, as those who embrace change and innovation will lead the way in the dynamic manufacturing landscape.
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