Pitching a Good Sales Presentation

Pitching a Good Sales Presentation

Deskera Content Team
Deskera Content Team
Table of Contents
Table of Contents

A sales presentation is the most crucial part of selling a product, service, or idea. They can make or break the outcome of your pitch.

The two essential elements of any sales presentation are the facts and the story. The facts are what you say about your product or service; the story is what you say about it that goes beyond the facts in a sales presentation.

Let's get the ball rolling with a few sales presentation templates/examples. A sales presentation template will help you better organize your ideas and information.  Before we begin, here are the topics covered in the article of a sales presentation:

  • What is a sales presentation?
  • Designing your Sales Presentation Template
  • Sample Sales Presentation Template 1
  • Sample Sales Presentation Template 2
  • Three best practices for sales presentation
  • Nail the opening in a sales presentation
  • Use visually pleasing templates to go with your content in a sales presentation
  • Unique Selling Proposition (USP)  in a sales presentation
  • Benefits of the Sales Presentation

What is a sales presentation?

A sales presentation is the method by which a seller makes a sales pitch to a potential buyer. The seller will use the sales presentation to explain to the buyer what they are selling. If it is a product, the seller will present the product's features and how it works. They will also explain why their company is selling this particular product. If it is a service, then the seller will explain the benefits available to the buyer if they purchase their services in a sales presentation.

Source: Sales Presentation

The sales presentation is one aspect of a business that has changed dramatically in recent years due to technological advances. Sales presentations used to be given face-to-face, but now they are often given over Skype or another form of video conferencing software. A Sales presentation can also be shown on webinars, online events where people watch recorded videos of live presentations.

The objective of a sales presentation template

The objective of a sales presentation is to encourage people to purchase your product or service. While one-on-one sales pitches are the most effective way of presenting your product, writing a good sales proposal can be more time-efficient for you and your team.

Executive Summary

This is the summary of all the points you will discuss in detail in your sales presentation. The purpose of an executive summary is to help your reader grasp all the key points you make throughout the suggestion quickly. It should also contain a "call to action" that encourages readers to carefully go through the rest of the sales presentation

Business Case

A business case is a document that clearly defines why your company needs to implement a solution to improve productivity or increase revenue. It also lists down all problems you hope to solve by implementing this solution. Suppose you are selling products or services into an organization. In that case, you must include information in a sales presentation about why they need it in their business operations and how it will impact their operations positively if they decide to use your products or services

Problem Statement

You will need this when you are selling software products or systems which must integrate with existing solutions. A problem statement is a reason for buying the product in a sales presentation. It defines what problem is being solved by what solution. If you are selling software products or systems that must integrate with existing systems, you need to know how to write a good problem statement showing that your prospect needs your product

Designing your sales presentation template

Your sales presentation template should be broken into three main parts: the headline, the body, and the impact. Start your sales presentation with a brief headline that is catchy and gets your audience's attention. The body of your sales presentation should include one or two bullet points, each containing a different piece of information about your product. Finally, end your sales presentation on a solid note by summarizing the key points you have made and emphasizing why these points are essential.

Source: Sales Presentation

To design a compelling sales presentation template, you must consider what type of information your product offers, how this information will benefit your customers and how you can best present this information in a way that will get results. One of the most important aspects of any successful sales presentation is ensuring that you have a clear understanding of what you are offering to your customers.

Here are some solid guidelines on how to create your own sales presentation template.

Choose the suitable medium

You have two main options for presenting your sales presentation - oral presentations and PowerPoint presentations. It would be best if you chose a suitable medium depending on the audience and other factors. For example, if you are giving an oral presentation, you should be using a handout with essential information rather than simply reading it aloud from your slides

Ensure the visual aids are appropriate

Visual aids should be simple, relevant, and easy to understand for the audience. If the content is complicated, use visuals to help communicate information more clearly. If there are many technical terms or specific language that your audience will not universally understand, make sure you have an interpreter who can provide translation or clarification as needed in a sales presentation

Select a format that allows for interaction

The goal of every sales presentation is to generate interest and encourage dialogue. The best way to achieve this goal is through question and answer sessions at the end of your sales presentation, so make sure you leave plenty of time for questions and answers at the end

Sample sales presentation template 1

The Sales presentation is carefully crafted to present information that allows the client to make an informed decision.

Here is a sample template for a sales pitch. It is intended to be an example rather than a complete script so that you can adapt the sales presentation to your purposes.

1)      Introduce yourself and your company

2)      Describe the problem

3)      Explain why the problem matters

4)      Briefly describe your solution (this can be briefer than you think; you'll expand on this later)

5)      State the size of the market

6)      Momentum: give brief reasons to believe that the market will grow faster in the future and that your company will take advantage of that growth (You don't need detailed forecasts for this, just enough to show that you've thought about it)

7)      Benefits: explain why your solution is better than the apparent alternatives, especially the status quo (This should not be all about features; focus on benefits)

8)      Call to action: how will the customer benefit from moving forward? Don't just repeat what you said earlier; try to put it in the customer's objectives

Source: Sales Presentation

Sample sales presentation template 2

Source: Sales Presentation

The template presented here is a simple one that includes the following components:

  • An opening that directly addresses your audience and clearly outlines what you will be discussing in a sales presentation. In this section, you may also want to talk about the problem your company is solving, the challenges you have faced in implementing your solution, or other topics that may interest your audience. This section aims to hook the audience and get them excited about what is to come
  • A middle section that describes the problem your company is solving, the challenges you have faced in implementing your solution, or other topics that may be of interest to your audience. This section in a sales presentation should explain why you are such an expert in this field and why others should listen to you. It should also provide evidence of success by detailing how many people use your solution or how many companies already work with you
  • A strong call-to-action that provides value to the listener by motivating them to take action (such as using a product or service, buying a product or service, etc.). This section in a sales presentation could also include a request for feedback from the audience or suggestions for improvement. The goal of this section is to inspire action and get feedback from the listeners

Three best practices for a sales presentation

Source: Sales Presentation

A Sales presentation follow a general template, and three best practices should be applied:

  • Be clear and straightforward. It's tempting to go into a lot of detail about the product or service, but that's the marketing department's job. The sales presentation is supposed to help you make a decision. Don't overload it with details. Make only one central point, and make it by telling a story or presenting data
  • Make your audience feel something if you can get your customer to feel something--relief, excitement, even fear--so much the better. A sales presentation without emotion is like a movie without sound: it may be technically perfect, but you won't remember it
  • Start by repeating what they already know. The first few minutes of any sales presentation need to do two things: first, position yourself as an expert; second, let them know why they're here. Get those two things out of the way as quickly as possible so you can get on to your main point

Nail the opening in a sales presentation

You can't control what your audience already thinks. But you can control the first three minutes of your sales presentation. Because those are the ones that are going to make them feel, "this is worth my time."

The best sales presentation takes advantage of this fact. The worst ones don't. And the best sales presentation uses the same strategy: nail the opening.

The opening should accomplish two things. It should tell people what to expect for the rest of the sales presentation. And it should get them excited about hearing it. It should give them a reason to keep listening, other than inertia or politeness.

There are many ways to open a sales presentation. You can start with an anecdote or a question. But the most common way is to start with a number.

"Consider this: 30% of all website visitors never return."

"This is astonishing when you think about it: that means that 70% of your website visitors are coming just to look around -- not to buy anything!"

"And here's what's even more astonishing: When you break it down by sector, the numbers are even worse! For instance, in the pharmaceutical industry, it's 40% of all visitors -- two out of five! That's almost half!"

Opening a sales presentation is not a chance to insert your plan and launch into your pitch. Focus on the other person, and you will capture their interest.

Use visually pleasing templates to go with your content in a sales presentation

Spice up your sales presentation with templates, charts, and visuals. Representations that are more visual help the audience pay attention and retain information.

Use templates, charts, and visuals to convey information, create a flow, illustrate concepts, present data, and more.

Browse the sales presentation templates available on our website to find engaging slides that will make your content stand out.

Source: Sales Presentation

You must think of the template for the sales presentation as a wrapper around your content. The purpose of the wrapper is to make your content more appealing and guide your audience's attention to what you want them to notice.

When we think of a template, we generally think of the visual elements: the colors, fonts, and images we use. That's important, but that's not really what makes something a template: it's the structure that matters. What kind of structure? How do you even define 'structure'?

A straightforward way is to define it as an arrangement for moving from one idea to another. Everything in your sales presentation should be there because it helps move your audience from their current state of knowledge or opinion on your subject (that is, their pre-existing ideas) to the conclusion you want them to reach.

Every element in a sales presentation should be there because it moves people towards that conclusion. You can have lots of ways to do this: by providing evidence, by challenging their current view with a new idea, by playing on emotions using stories or entertainment – whatever works best.

Unique Selling Proposition (USP) of a Sales Presentation

When you are selling or pitching anything in a sales presentation, it is helpful to have a Unique Selling Proposition. Your USP is what makes you stand out from everyone else selling the same product or service. It makes it clear to people why they should buy from you, not just anyone.

The best way to think of your USP in a sales presentation is that it is what differentiates you from your competitors. If there were no difference between you and your competitors, then all of you would be competing on price alone. If this is the case, then the only way you will sell at a higher price point or grow your market share is by increasing the perceived value of what you are selling.

If the perception of the value of what you are selling can be increased, then what will distinguish you from your competition will be the USP that is communicated about your product or service. The more vital USP is perceived to be in a sales presentation, the more likely people are to buy from you instead of them.

Benefits of the sales presentation

When you give a sales presentation, it is vital to have the right one. If you are not having much success in your sales presentation, perhaps you are using the wrong template. The following are some of the benefits of using the proper sales presentation:

  1. Sales Presentation will help you relate well with your audience
  2. Sales Presentation will provide maximum impact in terms of what you have to say
  3. Sales Presentation will help you stay focused on your goal for this particular presentation
  4. Sales Presentation gives you the best possible chance of making a sale
  5. Sales Presentation helps in terms of what you are telling your audience about the product or service you are presenting them with
  6. You can make use of this sales presentation over and over again in different ways when presenting to different audiences

How Deskera Can Assist You?

Whether you are a sales manager or running your own business, there are tons of duties and responsibilities that you have to fulfill. Using the Deskera CRM system, you can manage your contacts, leads and sales deals. You can use the CRM system to manage all customer data and manage your leads, deals and your sales quota.

Doing so will help you to save the time taken in transferring customer data between the different systems. Having a good CRM system will help you manage your financial and sales reports and be prepared to kick-off your meetings.

Deskera can also assist you with real-time updates about your business like cash flow status, customer satisfaction, inventory management, sales, purchases, purchase orders, customer tickets, customer satisfaction, managing leads, revenues, profit, and loss statements, and balance sheets.

Moreover, it would also help in integrating sales methodology across different platforms onto one system so that you have a consolidated list for email campaigns, leads management, and sales pipeline to mention a few.

It will also help you to sync between your orders, payments, taxes, refunds, product variants, sending out invoices and reminders, facilitating invoice management, and even undertaking follow-ups and advertisement campaigns.

Such a consolidated platform will help you to improve your sales through building effective sales compensation plans and also facilitate faster and well-informed decision-making. It will help you in strengthening your opportunities and being braced for the threats.

Deskera books and Deskera CRM will also be able to ensure the highest customer satisfaction and thereby an increase in net revenues and net profits.

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Wrapping up

Once you have worked the elements out, you can combine them into a single sales presentation. Add in some of the material from your sales pitch and some of the questions from your product pitch. Work on the tone and content of each element in a Sales Presentation until everything fits together smoothly and logically.

Key takeaways

Sales presentation ideas include:

* A typical sales presentation would include a business problem and a marketing strategy for solving it. The idea is simple: find out what the customer needs and then offer your product or service as the solution

* A picture is worth a thousand words. The sales presentation should use graphics and images to get the audience's attention and make them more likely to remember your key points

* Sales presentation can be divided into two main parts: the issues faced by the audience (problem) and your solution (solution). First, identify your clients' cases with their business process; second, introduce your product as the best way to solve those problems; third, explain why your product is superior

A sales presentation typically consists of the following elements:

  1. An introduction including the name of the presenter, who will speak about the topic, and any participants who will be on stage with them
  2. The body of the sales presentation includes information on benefits, features, and supporting data
  3. A close is used to summarize the key points presented in a Sales Presentation and ask for action by the audience
  4. Q&A is used to respond to questions from audience members and further reinforce the key points of the sales presentation

At Deskera, we know that the best sales presentation doesn't just describe the features and benefits of your product. They show how those features fit into the customer's world and why those benefits matter.

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