Businesses today are much more than only products and clients. To make a digital presence for greater reach, the entrepreneurs need to think of innovative ways to be in the attention of the customers. If you are someone who is just starting your business and entering the industry, then you should think about blogging as it has become a crucial part of digital marketing strategies today.
Let us have a look at the points we will be covering in this blog -
- Why is blogging necessary
- Types of blogs
- How does a blog help?
- How to start blogging for your business?
- 15 bloggers you must follow for your business
Why is Blogging Necessary?
There is a vast amount of information available on the internet today. You just need to Google a question and it will load thousands of topics in the search within a fraction of seconds.
Although the technology has made accessibility of the information easily available at the fingertips now, it has only increased your work. If you are an industrialist who is just starting your business, blogs will assist to give clear and concise information within a limited amount of words. It helps to talk about your perspective on a particular topic and present it to the world.
Types of Blogs
The different types of blogs to promote your business include -
Personal Blogs:
Personal blogs are one of the most common types of blogs. As the name suggests, these blogs are written by individuals to express their personal thoughts, opinions, and experiences. Personal blogs can cover a wide range of topics, from travel and food to parenting and lifestyle.
Personal blogs are often written in a casual, conversational tone and can be a way for individuals to connect with others who share similar interests or experiences. Personal blogs can also serve as a creative outlet for individuals to express themselves and share their stories with the world.
Business Blogs:
Business blogs are a type of blog that is specifically designed to promote a business or brand. These blogs are usually written by the company's marketing or communications team and can cover a wide range of topics related to the business's products or services.
Business blogs can be used to promote new products, share industry news, provide customer support, and showcase the company's expertise in their field. The tone of business blogs is typically more professional and formal than personal blogs, and the content is often focused on providing value to the target audience.
Niche Blogs:
Niche blogs are a type of blog that focuses on a specific topic or industry. These blogs are often written by individuals who have a deep knowledge and expertise in a particular field. Niche blogs can cover a wide range of topics, from technology and science to fashion and beauty.
Niche blogs are popular because they cater to a specific audience and provide in-depth knowledge and insights on a particular topic. These blogs can also be a way for individuals to establish themselves as thought leaders in their industry and build a loyal following of readers who share similar interests.
News Blogs:
News blogs are a type of blog that focuses on reporting news and current events. These blogs can cover a wide range of topics, from politics and world news to entertainment and sports. News blogs can be written by individuals or media organizations, and the content is usually updated on a daily or hourly basis.
News blogs are popular because they provide up-to-date information on current events and can be a way for individuals to stay informed about the world around them. News blogs can also provide analysis and commentary on news events, which can help readers understand the significance of the news and its impact on their lives.
Educational Blogs:
Educational blogs are a type of blog that focuses on providing educational content to readers. These blogs can cover a wide range of topics, from history and science to math and literature. Educational blogs are often written by educators, academics, or subject matter experts who have a deep knowledge and expertise in their field.
Educational blogs are popular because they provide valuable information and insights on a particular topic. These blogs can also be a way for individuals to learn new skills or expand their knowledge on a particular subject. Educational blogs can also be a way for educators to provide supplemental learning materials to their students outside of the classroom.
How to Find and Connect with the Right Business Bloggers for Your Niche
Business bloggers can be a powerful asset for any business looking to expand its reach and engage with a new audience. However, finding and connecting with the right business bloggers for your niche can be a daunting task. Here are some tips on how to find and connect with the right business bloggers for your niche:
Define Your Niche: The first step is to define your niche and understand the type of bloggers that cater to your audience. Look for blogs that cover topics related to your industry or product, and take note of the bloggers who write for those blogs. You can also use social media to find bloggers who are active in your niche.
Research: Once you have identified the bloggers in your niche, research their blogs to understand their content and audience. Take note of their style of writing, tone, and the types of topics they cover. Also, look at their social media profiles to get a sense of their engagement with their followers and their brand partnerships.
Engage: Start engaging with the bloggers by commenting on their blog posts and sharing their content on your social media channels. Build a relationship with them by showing your interest in their content and sharing your own knowledge in your niche. Also, make sure to follow them on social media and engage with their posts.
Offer Value: When you reach out to the bloggers, make sure to offer value. Explain how your product or service can benefit their audience, and why you think it would be a good fit for their blog. Offer to provide them with content, such as guest posts or product reviews, that will be useful to their readers.
Build a Network: Build a network of business bloggers in your niche by attending industry events, participating in online communities, and joining professional groups. This will help you to build relationships with other bloggers and expand your reach within your niche.
Use Tools: Use tools such as BuzzSumo, FollowerWonk, and GroupHigh to find and connect with bloggers in your niche. These tools can help you to identify influencers in your niche, analyze their social media profiles, and track their engagement with their followers.
How does a blog help?
Blogs not only present valuable information to the readers but also promote your brand’s products by specifying why you are the best. It gives a clear insight to the readers about your business. Also, using the right keywords, both primary and secondary will give a good position of your article in Google’s search rankings. Digital marketers are experts in using SEO techniques and other marketing methods to ensure your business blog remains in the top ranks to ensure maximum reach to the target audience.
The interlinking of the blogs of your company can ensure the reader stays on your website for a long time before moving on to your competitor. It increases his interest in what your company offers and can ease his plans to buy your product.
Establish Online Presence:
Blogging is an effective way to establish an online presence. In today's digital age, having an online presence is crucial for individuals and businesses alike. Blogs can be used to create an online portfolio, showcase skills and expertise, and connect with others in the same industry.
Blogging can also help businesses establish their brand and reach their target audience. By creating valuable content that resonates with their audience, businesses can attract more traffic to their website and build a loyal following.
Build Credibility and Trust:
Blogging can also help individuals and businesses build credibility and trust. By sharing valuable information and insights, individuals and businesses can establish themselves as thought leaders in their industry. This can help build trust with their audience and create a strong reputation.
For businesses, blogging can also help build trust with customers. By creating content that addresses common questions and concerns, businesses can demonstrate their expertise and establish themselves as a trusted authority in their industry.
Improve SEO:
Blogging can also help improve search engine optimization (SEO). Search engines like Google prioritize websites that have fresh and relevant content. By regularly posting blog articles, individuals and businesses can improve their website's SEO and increase their visibility in search engine results pages.
Blogging can also help with link building, which is a crucial factor in SEO. By creating valuable content that other websites want to link to, individuals and businesses can improve their website's authority and increase their chances of ranking higher in search engine results.
Engage with Audience:
Blogging is an effective way to engage with an audience. By creating valuable and informative content, individuals and businesses can attract a loyal following and create a community around their brand.
Blogs also provide a platform for individuals and businesses to receive feedback from their audience. By encouraging comments and feedback, individuals and businesses can understand their audience's needs and preferences and improve their products or services accordingly.
Increase Sales and Revenue:
Blogging can also help increase sales and revenue for businesses. By creating valuable content that addresses the needs and concerns of their target audience, businesses can attract more traffic to their website and increase their chances of converting visitors into customers.
Blogs can also be used to promote products or services and provide valuable information that can help customers make informed purchasing decisions. By creating content that showcases the benefits of their products or services, businesses can increase their sales and revenue.
How to Promote Your Business Blog and Reach a Wider Audience
Here are some tips on how to promote your business blog and reach a wider audience:
Leverage social media platforms: Social media platforms like Facebook, Twitter, and LinkedIn are excellent tools for promoting your blog. Share your blog posts on these platforms and engage with your followers to create a loyal community around your blog.
Utilize email marketing: Email marketing is a powerful way to reach your audience directly. Build an email list of your target audience and send regular newsletters that feature your latest blog posts.
Guest post on other blogs: Look for popular blogs in your industry and offer to write guest posts. This is an excellent way to expose your brand to a wider audience and gain credibility in your niche.
Optimize your blog for search engines: Search engine optimization (SEO) is critical to the success of your blog. Optimize your blog by using relevant keywords, meta descriptions, and alt tags for images to increase your blog's visibility in search engine results pages.
Engage with your audience: Engage with your audience by responding to comments and questions. This helps to build a loyal community around your blog and encourages readers to share your content.
Use visuals to enhance your blog: Visuals like images, videos, and infographics can enhance your blog and make it more shareable. Visual content is also more engaging than text-only content, making it more likely to be shared on social media.
Collaborate with other businesses: Look for opportunities to collaborate with other businesses in your industry. This can include co-creating content, cross-promoting each other's blogs, or hosting joint webinars.
Use paid advertising: Consider using paid advertising to promote your blog. This can include social media advertising, Google Ads, or sponsored content on other blogs.
Attend industry events: Attend industry events and conferences to network with other bloggers and promote your blog. This is an excellent way to gain exposure for your brand and build relationships with other businesses in your industry.
Analyze your metrics: Analyze your blog's metrics to understand which blog posts are performing well and which are not. Use this information to refine your blog's content strategy and promote your top-performing posts.
How to start blogging for your business?
Business blogging is a good idea to let your customers know about your presence in the market. Small business owners must make use of blogging to establish their name in the market amongst their rival competitors. Hene, if you are just starting your business, you need to follow the following steps to commence with business blogs for your company -
- Decide about which blogging platform you are going to use - It could be one of the various blogging platforms such as Medium, Blogspot, Wordpress.com, Weebly, Joomla or you could add a separate section on your company’s website for the blogs. Hosting and registering your business website’s domain requires the business owner to spend some costs if he wants the blogging on his company’s name.
- Choose a WordPress theme that suits your business name. A responsive website allows customization and works on multiple devices. This feature plays a big role in digitally marketing your product.
- The business owner must then choose the domain name once he has decided on the blogging platform. You can register the domain name if you are just starting your business through GoDaddy, NameCheap and other such domain providers.
- For a smooth online business, you need to buy web hosting services from the service providers. If you are just establishing a start-up, you can get hosting services from GoDaddy, Bluehost, 1&1 or Hostgator.
- Develop a plan and topics of blogging before you start writing. Before you start publishing them, choose your target audience, tone of language - formal or casual, how many blogs you intend to publish each week and its word count. Every entrepreneur must define the objective behind blogging before asking his employees to start it for the business.
The Role of Social Media in Building Your Business Blog
Social media has become an integral part of building a successful business blog. It can help you increase brand awareness, attract new followers, and engage with your audience. Here are some points to consider when using social media to promote your business blog:
Share Your Content Consistently: Consistency is key when it comes to sharing your content on social media. Develop a content calendar to ensure you are regularly posting new articles and promoting them on your social channels. Be mindful of posting too frequently or too infrequently, as this can impact engagement rates.
Engage with Your Audience: Social media provides an opportunity to engage with your audience and build relationships. Respond to comments, ask questions, and participate in relevant conversations to build a community around your blog.
Utilize Hashtags: Hashtags can increase the visibility of your content on social media. Use relevant hashtags when promoting your blog to attract new followers and increase engagement.
Collaborate with Influencers: Influencers can help you reach a wider audience and build credibility for your blog. Collaborate with influencers in your industry by offering guest blog opportunities, sponsoring posts, or co-creating content.
Use Paid Advertising: Social media advertising can be a cost-effective way to promote your blog and reach a targeted audience. Utilize paid advertising options on platforms like Facebook, Instagram, and Twitter to increase visibility and drive traffic to your blog.
Monitor Analytics: Use social media analytics to monitor engagement rates, track the success of your social media efforts, and make data-driven decisions for future promotions.
15 Bloggers you must follow for Business
If you are an employer who has just started a business and are understanding the different digital marketing techniques, it is always good to learn from the people who have been in this career or industry for a long time. Their experience and techniques are blessings in disguise for a small businessman. You will learn from their good projects as well as mistakes.
Hence, if you are an entrepreneur who is just starting your business, you must follow these businessmen and websites -
- Neil Patel - A digital marketer cum author, he has gained recognition from the United Nations and even ex-US president, Barack Obama. He is one of the top influencers and runs multiple businesses like digital marketing training, Ubersuggest for the SEO keywords and is popular for his work on social media.
- Arianna Huffington - A founder of the Huffington Post which is now commonly known as Huffpost has made blogging popular by writing content as per the changes in the search engine algorithms.
- Amit Agarwal - The first Indian professional blogger, Amit has famous for his work on Labnol.org and CTRLQ.ORG. He has worked for multiple companies before turning his career into full-timePH blogging and has an estimated income of around 60,000 dollars per month.
- Jaspal Singh - The founder of SaveDelete.com, Jaspal Singh is a mechanical engineer. His blogging is mostly related to computing, software and internet tips which can prove useful for your business. A blogger from Jaipur, he earns 8000 dollars per month.
- Shradha Sharma - Shardha is the only female blogger in the list of top 10 Indian bloggers. She is popular for her website YourStory.com ‘which was started in the year 2008. It is a website that is dedicated to sharing leaders, entrepreneurs and founder stories on the internet. The website has more than 15,000 businessmen on its list. Her estimated monthly earning is around 30,000 dollars.
- Harsh Agarwal - A famous name in blogging, Harsh Agarwal is reputed among many bloggers because of his website - shoutmeloud.com. He writes about blogging, how to make money through blogs, WordPress and managing articles. Harsh is also involved in various affiliate programs with popular web hosting affiliates.
- Faisal Farooqi - An entrepreneur whose location is between America and India, his blogging website is better known as MouthShut.com. His estimated monthly earnings have been found out to be 50,000 dollars
- Varun Krishnan- Before buying a new mobile handset, you must have checked its reviews on Fonearena.com. An owner of the most popular mobile blog, Varun Krishnan is from Chennai and his blogging is mostly related to phones, reviews of the mobiles, latest news related to handsets, Phone Finder etc. His estimated income is said to be about 22,000 dollars per month.
- Srinivas Tamada - A resident of the U.S.A with Indian origin in Andhra Pradesh, Srinivas Tamada is famous for being the founder of a popular programming blog named 9Lessons.info. He writes technical blogs related to web design aspects, AJAX, PHP and even programming.
- Ashish Sinha - Recognized for his blog NextBigWhat.com, Ashish was employed with famous technology brand companies such as Yahoo, IBM before he moved to blog in 2007. He started his blog with the name Pluggd in 2007 where he writes about entrepreneurship, tech topics, startups and changed its name to the current website name in 2012. His estimated income stands are 18,000$ per month.
- Startup Grind - A Google project, Startup Grind pays attention to blog articles that are related to entrepreneurship and startup. It features the success stories of famous entrepreneurs and top startup founders in more than 150 nations in which Google for Entrepreneurs is actively working. This blogging website has been designed for small business owners who are just starting with their own business to inspire, educate themselves and be in connection with entrepreneurs across the world via this single platform.
- Candybar - If you are a small business owner who is just starting your business, you should follow The CandyBar blog which is a good platform for small as well as medium business owners. Employers in this category can learn about how to operate in the food industry as its blogs are related to restaurants, cafes, spas, florists and retail stores. You can understand the various marketing gimmicks used in these sectors from their blogging.
- Arun PrabhuDesai - The founder of Trak.in, Arun Prabudesai is an Indian blogger who writes about telecom, technology, internet and mobile in his blogging. A mid-aged entrepreneur, he earns about 15,000 dollars per month and is amongst the top blogger for Indian telecom blogs.
- Smart Hustle - A print and online magazine, Smart Hustle focuses on the interviews of startup owners, blogs on their journey and tips from these entrepreneurs. The website includes various blogging topics and even journeys of the top business executives.
- Rand Fishkin - Founded in 2004, co-founder of the Moz, Rand Fishkin is a market influencer whose blogs generate a lot of comments because of his insights for regular feedback on your blogs. You can get the best industry experts’ advice from his blog as he writes easy to read and interactive blogs that can be understood by businessmen.
Conclusion
If you are a businessman who is just starting your own business and have no idea about blogging, it is always good to take advice by surfing the internet or following popular bloggers that are related to your industry. Deskera has blogs related to various topics for fields like Sales, Business, Finance, Human Resources and Accounting. Our blogs can provide valuable insights for your business and assist you to reach new heights.
How Deskera Can Assist You?
Deskera MRP allows you to closely monitor the manufacturing process. From the bill of materials to the production planning features, the solution helps you stay on top of your game and keep your company's competitive edge.
Deskera ERP and MRP system can help you:
- Manage production plans
- Maintain Bill of Materials
- Generate detailed reports
- Create a custom dashboard
Deskera ERP is a comprehensive system that allows you to maintain inventory, manage suppliers, and track supply chain activity in real-time, as well as streamline a variety of other corporate operations.
Deskera Books enables you to manage your accounts and finances more effectively. Maintain sound accounting practices by automating accounting operations such as billing, invoicing, and payment processing.
Deskera CRM is a strong solution that manages your sales and assists you in closing agreements quickly. It not only allows you to do critical duties such as lead generation via email, but it also provides you with a comprehensive view of your sales funnel.
Deskera People is a simple tool for taking control of your human resource management functions. The technology not only speeds up payroll processing but also allows you to manage all other activities such as overtime, benefits, bonuses, training programs, and much more. This is your chance to grow your business, increase earnings, and improve the efficiency of the entire production process.
Key Takeaways
- Blogging is a very good technique to make the customers take interest in your products and expand the reach of your business to the target audience.
- If you are an entrepreneur who is just starting your business and want to have an online presence, you should include blogs in your marketing technique.
- There are various types of blogs such as personal, professional, educational, travel, fashion, multimedia, news, food, lifestyle, fashion, entertainment etc.
- To have your own business blogging, you should first select a platform. Next, you should decide on a theme, purchase the domain for the website or blogging, hosting services.
- To have a good hand at blogging for an entrepreneur who is just getting into business, he must follow the popular bloggers as per the industry. By following their blogs, a business owner can learn creative ideas, techniques used for marketing a product and promotional campaigns to reach his customers.
- An employer can follow Neil Patel, Huffpost, Jaspal Singh, Shradha Sharma, Candybar, Smart Hustle and many other popular bloggers based on which industry he has a preference for to start blogging for his own business.
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Jing Wen Ang
Deskera Content Team
Deskera Content Team
