CRM for retailers - a ladder to help you climb on the customer loyalty index

CRM for retailers - a ladder to help you climb on the customer loyalty index

Shikha Samant
Shikha Samant
Table of Contents
Table of Contents

The retail industry in Singapore contributes about 1.4 percent to the GDP and employs 3 percent of the country’s workforce. With e-commerce touching a new peak, the online players have disrupted the entire retail market. Consequently, this has affected the traditional players to a great extent because it has exposed their captive market to multiple options.

Today, traditional Singapore retail store owners are facing certain daunting challenges like declining sales, industry disruption from e-commerce and inability to adopt new age technologies. Additionally, due to the exponential growth of the online players, conventional ones are struggling to ensure enhanced customer experience and loyalty. The retail businesses are not just about brick and mortar store. These retailers want to be part of the globally competitive platform with improved decision making, catch up with evolving compliances and so on.

With multiple options available to the consumers, it is critical to explore platforms that can help make their businesses smart and competitive.

When you visit a retail outlet of Tangs, you are asked to register with your mobile number. Each time you shop, points get credited to your account which can later either be redeemed or adjusted towards buying a gift item. In outlets like Metro, Isetan, and many others, the customer not just accumulates shopping points, but also receives messages on special occasions like birthdays, anniversaries and so on. These little things go a long way to increase customer loyalty and brand recognition. All these features are a boon of using a Customer Relationship Management system also known as CRM.

CRM can help retail businesses win the battle for sales in these competitive times. Today, it is not just about attracting more customers to your store. Instead, it is about delighting them every time they visit your store.

Obviously, the examples mentioned above may make you think that only large retail businesses have access to the software. Well, the good news is, Deskera’s cloud-based CRM is specifically designed for small and mid-sized retail enterprises at a very competitive price.

Deskera is an emerging leader of cloud-based business software solutions and the provider of best CRM for retail businesses in India. With Deskera’s CRM app, you can grow your retail store into a customer-focused set-up. One can access this user-friendly app can from any mobile device-a smartphone, tablet, laptop or desktop. Since the app is cloud-based, it gives real-time information on the go. All you need is an internet connection! Simply put, it is as good as using your Gmail account.

Some of the features are as follows:

Better Communication: Deskera CRM provides a single messaging system for each user. Thus, providing an efficient and easy-to-use function to send messages.

One-spot Destination for All Products: You can manage each product or service and get instant information through search features. Additionally, you can maintain vendor details and track activities associated with all products.

Sales Forecast: You can gain insights into customer preferences and demand patterns with the Deskera CRM sales forecasting feature. It helps determine the lead conversion ratio and track expected revenues.

Improved Knowledge Management: You can view and manage documents in real-time with Deskera CRM. At the same time, you can add context through tags and folders and easily search for records with secured information distribution.

Last but not the least, Deskera CRM gives your customers an exceptional experience. The award-winning software can promptly generate quotations, email blasts, multiple sales reports and more. Additionally, you can secure all your data with system backup. You can seamlessly manage contacts, leads, opportunities, accounts, campaigns and more anywhere anytime.

In the words of Bill Gates, “Information Technology and business are becoming inextricably interwoven. ….. Don’t think anybody can talk meaningfully about one without talking about the other.”

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