What Makes a Good Salesman?

What Makes a Good Salesman?

Deskera Content Team
Deskera Content Team
Table of Contents
Table of Contents

Being a salesman is a daunting task. Finding one is even more difficult. That is why it becomes hard for recruiters to recruit highly productive salesmen.  But the good news is that there are some qualities that a good salesman inherits. Let’s take a look at some of them.


This is the most important trait in sales that should be present in a salesperson. Having this trait would mean the person has the persistence to handle rejections which is quite common in this business. In the event of rejection, some people show disappointment but that shouldn’t be the case. On the other hand, optimistic people will not consider this as a failure and would rather develop new approaches in order to achieve success. They will focus on opportunities and solutions rather than problems and setbacks.

Empathy and Ability to listen

In addition to speaking, listening is also an important aspect of a sales process, that is often ignored. A salesperson should have the patience to listen to the needs of the prospective customers so that he can sell the product accordingly. An empathic salesman would be able to connect with the prospective customer in a better way, and thereby help him choose the right solution.

Responsibility and Discipline

A good salesman will be disciplined and responsible about his work. He will focus only on work during his working hours and he will think about his clients. He will be always ready for calls, demo, or meetings with clients. Good salesmen don’t wait until the last minute, instead, they are prepared beforehand to serve the clients. They will follow up with the clients constantly and strive hard to make a personal relationship with them.

The responsibility lies in recognizing own mistakes instead of blaming others. And a good salesman is a perfect example of this. He won’t accuse other people of his own flaws, instead, he will find out ways to improve himself.

Being active

With the cut-throat competition in the market, it is important to become proactive. And a good salesman exactly does this. He should indulge in various activities right from conducting various meetings to sending out constant emails. This will help in closing a greater number of deals. However, this is not the correct measure of efficiency. A proactive salesman would collect more information about the prospect, close the deal, and ensure a loyal customer for your product. He would plan his day, week, or month ahead in order to provide effective sales.

Ready to learn

A good salesman is always eager to learn new things and constantly strives for the growth of the company. He always keeps himself updated about the latest news and trends in the industry. As it is rightly said, knowledge is power, a good salesman makes sure he has gained the right knowledge related to his product and industry so that he can easily keep the conversation going.


A good salesman has a charming and magnetic personality, attracting a lot of potential customers. His charismatic personality charms and grabs the attention of everyone. Not only this, a salesman should have ample confidence to convince his customers to buy the product. He should know how to talk to a client.

A person needn’t be a natural-born salesperson to be good at sales. Rather he should inculcate the above-mentioned qualities to become successful in his industry. But remember, Rome wasn’t built in a day. Similarly, these qualities come with time. Honing your skills will help you to become better in your profession, allowing you to succeed.

How can Deskera help you in your business?

Deskera is one of the best platforms that help in the sales process of a business.  With Deskera CRM+, you can design and create your landing pages in the best possible way. It will help you throughout the process of designing, launching, tracking and optimizing your landing pages.

With Deskera CRM, you can improve your business productivity by facilitating the automation of your email marketing strategies. Deskera is based on a cloud system model that can help to fulfill all your business needs. Be it data integration, or real-time analytics, Deskera can help you in every aspect.

Deskera CRM is the best platform that can help you with contact and deal administration, sales pipeline management, email marketing campaigns, to name a few. Not only this, but you can also generate leads for your business by creating email campaigns and view performance with detailed analytics on open rates and click-through rates (CTR).

Deskera provides you with solutions such as Deskera CRM Plus that can help your business by providing you with landing page building templates for your business. Deskera CRM helps small businesses get more from each landing page you create. It lets you build and optimize landing pages that prompt you to improve conversions for your business and increase your sales and revenue. You can create good lead magnets to generate better responsive landing pages.

So, why to wait now? Get going with Deskera and ensure the success of your business!

Key Takeaways

Being a salesman is an intermediating task. But the good news is that there are some qualities that a good salesman inherits. Optimism, empathy, responsibility, discipline, proactiveness, willingness to learn, and charismatic personality are some of the qualities that should be present in a good salesman.

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