Resumes are vital as they are effective in sketching a good impression of you and also help the hiring manager to assess your capabilities. In a way, they pave the way to your future and almost decide the future course of your professional journey. Writing a stand-out resume is something that most people struggle with. Furthermore, marketing resume skills are even rarer.
Sales and marketing are two good teachers and while writing a marketing resume, you have to apply what you’ve learned being in sales: that is, you have to sell yourself through the resume. Well, isn’t it almost the same if not completely? This article focuses on bringing to you some of the finest ways in which you can build your marketing resume and create a good first impression and lay the foundation of a brighter future.
Here are some tips and tricks that we will be sharing with you:
- How to write a Good Marketing Resume?
- 7 Things Hiring Managers Look for in a Marketing Resume
- 5 Tips if You are New to Marketing
- Marketing Resume Samples/Examples
How to Write a Good Marketing Resume?
A good marketing resume is one that features all the essential points of your career and has a well-formatted structure. It is preferred if all the details are described only on a single page; yet as your progress in your career, you may need to have a two-page resume. Although the marketing resume for freshers may be a bit shorter than that of the experienced candidate, there could be various elements that can enhance the value of a fresher’s resume as well.
Additionally, it must comprise all the highlights of your educational expertise along with employment details. You can add brownie points to your resume by adding any relevant skills, certifications, scholarships, and other sections that apply to the marketing role.
Hiring managers nowadays use resume parsers, like Affinda to pick the best resumes that highlight the job-specific skills. Thus, it is crucial to write a resume that stands out.
Below points can help you build a good resume:
Templates as the Starting Point
Starting off with a template could prove to be efficient if you want to avoid the difficult way. So, instead of starting from scratch, take a template that would best describe your details. Download a template for customization and make it stand out.
Know Who will be Reading it
Your content should be based on the preference of the people who will ultimately be reading it. Just like your marketing campaign is based on your target audience, your resume should also be drafted accordingly. So, before starting to write take the hiring manager’s perspective into account.
Learn about the employer and what exactly are the qualities they are looking for. Once you have figured it out, you can insert points targeted towards their prime requirements.
Identify your Unique Value Proposition
What is it that sets you apart from the other marketers? A special blend of characteristics, skills, or your distinguished experience at something must all be included under your value proposition. It could be your expert knowledge of marketing analytics or your excellent efforts towards driving sales growth.
This would again be dependent on the company you would be applying to and their requirements.
Show the Benefits of Hiring You
Through your resume, you can explicitly draw a clear picture of what benefits or improvements you bring along to the company environment. Your resume must vividly describe your adeptness at handling things and how hiring you could be the turning point in the course of the business.
Here, you must highlight your accomplishments by underlining each of the duties you have fulfilled before.
Keep things Simple
When in confusion, people usually say no. So, going by this, we understand that complicating the structure of your resume will only make it worse. Draw a strategy and jot down the important points that are worth mentioning. Mention only the points you feel will make a difference to the effectiveness of your resume. So, the idea is to keep the document clutter-free and include only significant information.
Make Your Resume Readable by Recipients
To ensure that your resume reaches the intended recipient in the right format, convert it to a file format that does not allow any modifications in the transit. A PDF format could be the preferred choice at this stage as all your spacing and formatting will remain intact.
By doing so, you also ascertain that you do not annoy or distract the reader.
7 Things Hiring Managers Look for in a Marketing Resume
Hiring managers have a tedious job to look through each of the applications that reach them. There are all kinds of resumes they come across. Some good, some excellent, and others just to be ignored. They are, after all, humans who can be moody and move on from resumes to resumes in search of that perfect resume that appeals to them. In short, this implies that you have to incorporate all the right elements in your resume to hit the bull’s eye.
We bring you the 7 things hiring managers look for in your marketing resume:
Length and Formatting
It is worth noting that hiring managers need just a few seconds to decide if they like a resume and whether or not they’ll be proceeding with it. Therefore, a lot depends on how readable your resume is.
Not only do you have to keep in mind the length of the resume, but also the formatting implemented in it. As we know by now, that a short and sweet resume is most likely to be read and heeded to. Lengthier resumes are for the ones who have a long list of professional details to share and who have advanced in their careers. Pay special attention to the format as the one that you adopt should make for an interesting read.
Errors in spellings and various typos could put off the hiring manager. These things determine the writing quality of your resume and the way you present your data. Also be mindful of the vocabulary, the grammar of your content. Ensure that the tenses are consistent across the document. Spelling, syntax, and accurate formatting take your resume to the next stage. So, be careful to implement them correctly.
Your performance in your college, the grades you received and also, the subject you studied and specialized in are equally important. However, you may have to decide which one goes into your resume. Well, that totally depends on the kind of role you are applying for.
So, ensure that you include the relevant details as and when required based on the job you send your application for. If you feel the subject in which you majored needs to be mentioned along with the grades, then of course you must provide all these details. If your grades are exceptionally great then you could still go ahead and make a passing mention of them as it certainly lifts up the way your resume will be perceived.
Companies and Titles
Your new hiring managers will undeniably be interested in the companies you have worked with previously. This lets them know more about your caliber and about what they can expect from you when you are onboarded.
Yet, you can take the liberty to tweak your choices of mentions to match with the company you are applying for. For example, if you are applying for the role of chief sales officer, you can mention a similar role or the role that closely complements it. This will add weight to your resume and to your application.
Bullet Points under the sections
Remember that most hiring managers only go through the top few bullet points mentioned under each section. So, ensure that you add bullets to the relevant sections. Also, ascertain that these bullet points consist of the most crucial data you want the hiring managers to take notice of.
For example, you could include your goals, your aspirations, your key contributions to the previous company, and so on. Additionally, you can add some of your game-changing accomplishments in your previous roles.
Important Dates Pertaining to Employment
Your tenure or the time you spent in a company before applying would also be checked by the hiring managers. They are probably trying to gauge any large gaps or the candidate’s tendency to keep hopping on to jobs in quick succession. Both of these factors could be detrimental to your application.
It is suggested that you stay in a job for at least a couple of years before you switch. This lets the employers trust you and your dependability. In the case where you may have taken a sabbatical or opted out of work owing to a good cause or a genuine reason, it would be good to make a mention about the same. Insert a few points informing the manager what exactly happened in those times.
Your Interests and Hobbies
While most candidates tend to take this section very lightly and write down some details about themselves without giving much of a thought, it is highly advised that you think before you write anything here. Your hobbies and interests speak volumes about you.
So, if you have written you are into ghost riding or sky diving, they may think of you as a thrill-seeker, and they would certainly think twice about hiring you. After all, employees jeopardizing the business position is the last thing the employers want.
5 Tips if You are New to Marketing
You may not have experience in the marketing field in your previous roles and now, when you are trying to make a breakthrough in the marketing field, you may feel intimidated. Not a thing to worry about. We will show you some tips you could incorporate into your resume that will make your resume display all the significant points.
Describe your past marketing achievements in numbers
Marketing results include cost reductions or customer retention or moving more people down the sales funnel. Entry-level marketers do not typically have much marketing experience. So they're looking for candidates who are creative, initiative, and efficient.
Show your marketing experience
There are situations in your life that put you on a stage where you have to describe and sell the qualities you have. Are you selling something online? Is your organization recruiting new members? Has your organization held a fundraising event? How did you support your past employer's sales efforts? All these are the essential highlights that need to be a part of your resume.
Emphasize coursework and projects relevant to your field
As a recent graduate, you can mention courses that you have taken or describe a big accomplishment to highlight the skills and experience you have had. A personal website or online portfolio can be a great place to include work samples that make you especially satisfied.
Take into account a resume summary
Recruiters can better understand your qualifications if you include a few sentences about who you are and what you have done. Put your strengths at the top of your resume to let them know about your adeptness especially if you are shifting lanes in your career.
Be sure to emphasize your soft skills
Soft skills and hard skills are equally important. Software skills, technical knowledge, and knowledge of the role are considered hard skills. The term 'soft skills' refers to qualities such as teamwork, interaction, inventiveness, and managing sales processes. These qualities can show that you'll be a good employee and coworker, and you can be taught other skills as well. Incorporate soft skills into your bullet points so that they can be read easily.
Add Cover Letter
Although not a compulsion, cover letters can be added to enhance the value of the resume. While some companies may want you to send them a cover letter, they would read it briefly and ultimately focus on the resume. However, you could completely take a call on this based on the type of industry you work for. If you believe a cover letter makes a difference and adds weight to the value of the resume, then be sure to add it, otherwise, you may skip it.
Marketing Resume Samples/Examples
Here are some marketing resume examples that could help you on your way to drafting good marketing resumes:
Marketing Resume Example: Event Manager
Marketing Resume Example 2: Entry-level Social Media Marketer
Marketing Resume Example 3: Marketing Analyst
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Before we wrap up the article, let us walk through the important points discussed in the article:
- A good marketing resume is one that features all the essential points of your career and has a well-formatted structure.
- It must comprise all the highlights of your educational expertise along with employment details. You can add brownie points to your resume by adding any relevant skills, certifications, scholarships, and other sections that apply to the marketing role.
- Starting off with a template could prove to be efficient if you want to avoid the difficult way. Download a template for customization and make it stand out.
- Your content should be based on the preference of the people who will ultimately be reading it. Learn about the employer and what exactly are the qualities they are looking for.
- Your resume must vividly describe your adeptness at handling things and how hiring you could be the turning point in the course of the business.
- Mention only the points you feel will make a difference to the effectiveness of your resume. Keep the document clutter-free and include only significant information.
- A PDF format could be the preferred choice at this stage as all your spacing and formatting will remain intact.
- Pay attention to length, formatting, quality, important dates of employment, and hobbies you plan to mention in the resume.
- In case you are new to marketing, follow tips such as describing past marketing achievements, showing marketing experience, emphasize coursework, showcasing soft skills, and adding a cover letter.