Hiring the top talent could be a grueling and back-breaking process. The companies have to be on their toes to find the best people to bring together a team that could fight challenging times and come up with brilliant performance. They are constantly trying to find the people who could prove to be game-changers and who are not intimidated by the persisting tribulations.
In this article, we shall learn about the most commonly asked questions in marketing interviews. Learning about them is beneficial for both the businesses as well as the candidates. Let’s see what all the article comprises:
- Getting the Interview Started
- 14 General Marketing Interview Questions
- 20 Marketing Manager / Director Interview Questions
- 10 Marketing Intern Interview Questions
- 10 Entry Level Marketing Interview Questions
- 20 Copywriter Interview Questions
- 5 Product Marketing Interview Questions
- 10 PR Interview Questions
- 12 Graphic Designer Interview Questions
- 15 Social Media Marketing Interview Questions
- 15 Content Strategist Interview Questions
- 10 Marketing Analyst Interview Questions
- 10 SEO Interview Questions
- Keeping Your Team Organized With Deskera
Getting the Interview Started
There is a general process that is usually followed by every organization to hire candidates for the various roles under marketing. The process includes the common steps which are
- a phone call
- culture fit call
- technical adeptness interview
Here is what each of these steps can help assess:
On the basis of the resume, once the candidate has been screened, calling is the next step. This helps the hiring manager understand a few basics about them. The call helps them learn a little more about the candidate.
Culture fit call
This is usually a video call or an in-person interview. This is done to assess your previous or past accomplishments, why you are looking for a job change, and how you are in person. In other words, it is to gauge your personality.
Technical adeptness interview
This would be about judging the candidates on their technical capabilities. They would be questioned about their strengths and weaknesses and their problem-solving abilities. What would they do if they are stuck in a problem or face unexpected issues? What are their unique abilities that would add value to the business?
All these questions are aimed at knowing what could be your best contribution to the company.
14 General Marketing Interview Questions
The following questions are commonly asked in marketing roles.
- When did your career begin?
- How did you become interested in this field?
- Have you developed any special skills? Which are they?
- Will you be able to develop new skills in the future?
- Where did you hear about this job opening?
- Describe our company for me.
- What is the reason for leaving your current job?
- How would you describe your strengths?
- How do you stay motivated?
- Where do you get your information? Do you follow any blogs?
- Have you read anything lately?
- Is there a marketer that you admire?
- Please explain how you understand marketing?
- Could you describe the strategies you would implement to improve the (METRIC) in the (Stipulated time)?
20 Marketing Manager / Director Interview Questions
If you want to build an outstanding sales team, you will need a remarkable sales manager or a marketing leader for that team first. This section enlists the questions you could pull up to gauge if the candidate satisfies the necessary criteria of an efficient manager or director. Let’s look at the questions:
- When did you last manage staff, and for how long?
- How many people did you supervise?
- When hired, what would be your first step?
- Share an example of helping a colleague who was struggling.
- Share some insight into how you lead.
- Tell us if you ever faced a decision-making conflict, and how you helped move the process forward.
- What are your responses when team members have reasonable concerns?
- You set a strategic vision and oversaw a team to implement it at one point in time. Tell us about this.
- What do you do when a marketing project or campaign fails?
- What are your methods for persuading others that marketing is important?
- How do you gauge success?
- What are your favorite software and tools?
- And how would you handle data that is large? What is your plan for using them for decision-making purposes?
- Would you mind sharing your experiences with specific marketing software platforms?
- Do you know much about this industry?
- Are there any channels you feel should be emphasized more in this organization? How would you rate the channels we are using currently?
- Do you have experience managing projects from start to finish? Let me know what the results were.
- How can you help us in creating a more distinguished identity in the market?
- Would you be open to taking risks at any point during the project? Do you have any experience doing so? If so, tell us how it turned out.
- Which of your past projects were the most successful? Share your insights.
10 Marketing Intern Interview Questions
Questions for an intern interview shall be aimed at assessing the level of motivation in a candidate. You can also look for signs that tell you how engaged they are with their role. A good intern could certainly be a resource for the business. Here are the questions that may help you:
- What about marketing do you find interesting?
- Do you have prior experience?
- Are you familiar with (name a software)?
- What are the factors that interest you about us and why would you want to be a part of it?
- Do you have any prior internship experience or work around this area?
- Have you volunteered before?
- What is the one thing you are looking forward to while you are with our company?
- Please mention some accomplishments at school.
- What role do you want to take up here?
- Are you prepared for this role based on your college coursework?
10 Entry Level Marketing Interview Questions
Entry level marketing candidates would be the same as interns. They may not have the right skills yet, however, their motivated attitude could take them better heights and could also prove advantageous to the organization.
Here are the questions you could ask them:
- Share some insights about your experience at the university and as an intern.
- What do you think are your improvement areas?
- Why do you think you are a good candidate for this role?
- Tell us something that sets you apart from the crowd.
- Has there been an instance where you made a mistake? How did you handle it?
- Two years from now, where do you see yourself?
- Has there been a volunteering experience that you liked and would like to share with us?
- What is the primary goal of marketing?
- What are the factors that most interest you in marketing?
- Do you have any close friends in the field? Tell us about them.
20 Copywriter Interview Questions
Copywriting is all about creating quality contempt in order to sell something. It is almost a work of art and people need to be really skilled to produce great content. These are some questions that shall help you estimate the abilities in a good candidate for the copywriter’s position:
- Writing or marketing, what is it that more interests you?
- Is there a campaign that you have handled from end-to-end and what was the outcome?
- How well aware are you of SEO?
- Is creativity more important to you or is it marketing?
- In your prior assignments, have you monitored the success of your copy?
- Are strict deadlines a threat to you? Will they affect your creativity?
- Ambiguous content or detailed brief, what would you prefer?
- Name some of your most preferred writers.
- Are you adept enough to explain complicated concepts using simple language that could be understood by anyone?
- What are your favorite ads and what is it that you liked about it?
- Have you worked on an effective campaign that you had planned from scratch and executed?
- Would you be able to handle a difficult client and how?
- What is the usual amount of time taken by you to draft headlines for a piece?
- Would you call yourself a technical writer or a creative writer?
- Can you write a copy that would not require much editing?
5 Product Marketing Interview Questions
Product marketing requires writing skills as well as a thorough knowledge about the product. The product marketer must be competent at explaining product development cycles. Furthermore, they should be able to put forward the description of the new products and their characteristics well in front of the customers.
- Are you well-acquainted with the product?
- Will you be able to conduct interviews with SMEs to obtain more knowledge about the products and their features?
- When you are given a new product, what would be the starting point for your research?
- Will your tactics be different for different kinds of clients?
- Can you market a feature in a product that is known already?
10 PR Interview Questions
PR interview questions are likely to be aimed at determining if a person is comfortable in public, if they have an extroverted attitude. Here are some sample questions:
- What value can you bring to our business as a PR?
- Is there a previous experience you hold in working with media?
- Are you comfortable approaching new people?
- Does pressure affect you? Will you be able to survive under pressure?
- What is your niche and which publications do you follow for the same?
- How did you diffuse the situation during a crisis?
- Do you follow our blogs? If so, which niche?
- When it comes to PR strategies, what is your level of expertise?
- How important is PR to a business according to you?
- Social media to drive PR campaigns: Your thoughts?
12 Graphic Designer Interview Questions
Interviewing for the role of the graphic designer needs you to understand the thought process of the candidate. Here are the questions that they are generally asked:
- How would you approach to design a new project?
- Do you have any experience working with a marketing team?
- What is it that you believe should be a quality design target?
- Are you open to feedback?
- Name a few brands which according to you exhibit excellent designs.
- There will be situations when clients may not understand your designs. How will you handle that and explain to them your ideas about the design?
- Do you need assistance or guidance at the beginning of each project?
- Are you a good team player?
- Are you a good collaborator and can you work with other teams?
- Do strict deadlines affect you? If so, to what extent?
- Have you successfully handled times when you jumped the deadlines? How?
- What is your best project till date? Please elaborate.
15 Social Media Marketing Interview Questions
Candidates appearing for the interview for social media marketing are often judged on their capabilities for handling social media through writing. However, there’s much more to the role than that. Here is the list of questions that they usually answer:
- Explain the basic marketing principles.
- Name the social media platforms you are most comfortable and thorough with.
- On a scale of 1 to 10, how would you rate yourself as a creative writer?
- Can you elaborate on the concept of audience research?
- What are the different social media content types? Which one do you prefer the most?
- Do you have prior experience with managing online communities?
- Have you handled a social media campaign from start to finish? What were the results like?
- Have you handled a social media crisis?
- Have you chanced upon our social media presence? What would you want to change about it?
- How do you obtain information about the various social media trends?
- What kind of blogs and sources do you visit to get a better grip over the social media handling?
- Can you share a few points about social media calendar?
- How exactly can social media boost your business in comparison to other ways of marketing?
- Social media for customer service: Your take on this?
- Are you well-aware about various guidelines on marketing posts on Facebook?
15 Content Strategist Interview Questions
A content strategist may have different meanings for different businesses. It could be an important role in various organizations. The following questions are commonly asked in the interview for the role of the content strategist:
- How would you define content strategy?
- What is the process you follow for generating new content?
- What are the extra efforts or factors that make a content shine over the rest of the pieces?
- How well-aware are you of search engine optimization?
- Do you know about content audit and have you carried it out before?
- What is your expertise area: social media, video, blog posts, or websites?
- Has any of your projects ever gone wrong and what were your measures for the damage control?
- Strategic planning: Could you explain a bit about it?
- What kind of writing style do you have: simple or complex?
- How do you think the tone and voice differ from each other?
- How do you conduct your editing?
- Will you be able to use a CMS- Content Marketing Software?
- What do you know about UX?
- What are your metrics to measure the success of your content?
- What kind of books do you read? Tell us about the one you recently read.
10 Marketing Analyst Interview Questions
Having a dedicated analyst may almost become mandatory for a large company. Even in the smaller organizations, if you are handling a lot of data on a daily basis to drive better sales results, then you might need a good marketing analyst.
Here are the questions they may face:
- Correlation and Causation: What are the differences you understand between the two?
- What is the primary difference between qualitative and quantitative research?
- Name some tools that can help you in gathering marketing information.
- For analyzing a huge sample of data, where would you begin?
- How comfortable are you with data visualization?
- How familiar are you with predictive modeling and analytics?
- What are the steps you take to help a team member to cope with the complexity of the data?
- What are the methods used by you to filter out the relevant data from the huge data set that you receive?
- Do you have experience generating reports?
- How do the reports benefit in the process of data analysis?
10 SEO Interview Questions
SEO has evolved a lot in the past decade and today, there are innovative tools, techniques, and mechanisms used in the process. In an interview to hire a SEO professional, the following questions are usually asked:
- How relevant is SEO in today’s day and age, according to you?
- How do you follow the keyword research process?
- How comfortable are you with front-end development?
- What would be the ideal way to begin a SEO strategy according to you?
- On-site, off-site, or technical SEO: Which is your area of preference?
- Did you encounter any major slips with SEO? If so, how did you handle it?
- Why do you think search engines are important apart from Google?
- Have you worked on paid as well organic search strategies?
- What do you do to obtain information on the latest updates in SEO?
- Can you structure content so it captures Featured Snippets?
Keeping Your Team Organized With Deskera
So far, we have looked at the diverse questions that make up an interview for the various positions in marketing. These are the kind of questions that help an organization build a competent team for enhanced profits and revenue generation.
Once you have assembled a team, let Deskera assist you in taking things forward. The tool helps you in keeping your team organized.
Your entire team can reap the benefits of a platform that lets you:
- Create, edit, delete sales pipelines
- Create new contacts, deals, new labels
- Use various modules like the landing page module, campaign module
- Achieve more leads
- Manage sales conversations and presentations
There is so much more than that you can achieve. All kinds of businesses, large or small can equally benefit from the one-stop solutions offered by Deskera. Furthermore, the software is especially advantageous for the startups. So, why wait! Go ahead and try the innovative ways to achieve the best today!
How can Deskera Help You?
At Deskera, we offer marketing services to help your brand stand out. With our expertise in agency operations, we're ready to turn your brand into a powerful force. Deskera CRM and Deskera CRM Plus are tools you need to make that world of a difference from the way you process your sales and orders.
Deskera CRM allows you to digitize customer service. Additionally, it allows you to plan out your team's work for greater precision.
Check out this video for more info:
In the article, we have seen some of the most commonly asked questions when interviewing candidates appearing for any of the marketing roles. The aim of the article is to provide insights to the interviewees as well as interviewers about what exactly is expected of these interviews.
Marketing is a huge field that comprises a multitude of roles and positions, each one distinct but almost equally important. There could be different requirements in different companies, but marketing forms the core of these hirings and interviews.
From Graphic designer to SEO expert and from content strategist to product marketing expert, we have seen how these questions can help the interviewers get an insight into the knowledge bank of the candidates.