Campaign Management
Effective Campaign Management Software enabling campaign tracking, e-mail marketing, lead generation and more
Campaign Management is a very intricate yet vital feature of Deskera CRM. Campaign Managmement helps you to identify targets, send the right messages to the right people and finally close business with people who respond. Precisely, it provides you with all functionalities required for managing your campaigns efficiently and effectively.
If you are still not reaching the people who count, but counting the people you reach, then it’s time to switch to Deskera Campaign Management. You can add E-mail Marketing to your campaigns and monitor the effectiveness of your marketing campaigns in real time. This feature provides you with a complete campaign management makeover, which will definitely better your business prospects.
Campaign Management enables you to create a central repository for all your marketing campaigns – activities, resources and expected response, view and manage campaign details – campaign objective, status, type and more, and export your campaign list in multiple file formats like .pdf,.csv and more.
Key Features of Campaign Management
Comprehensive Campaign Details:
View and manage comprehensive campaign details like campaign objective, status, type, expected responses and more.
Spreadsheet functionality:
Adding, updating and navigating through the sheet is as easy as using a spreadsheet. It ensures that all your tasks get completed in three clicks or less. It incorporates 'Click and Type' functionality that allows you to select, edit and manipulate any data as per your requirement, without the need of navigating through any additional tabs or menus. Learn more about Click and Type
Add E-mail Marketing:
Manage effective e-mail marketing campaigns with user-defined target lists and e-mail templates.
- Create target lists for your campaigns easily by importing prospective customers from your leads, contacts, accounts or quickly adding them as your target contacts.
- Define email templates with rich text formatting. You can also embed pictures, videos and even MS Word documents without the worry of losing your formatting.
- Monitor the effectiveness of your email marketing efforts through reports indicating the number of actual customer views and email subscribers. Learn more about Deskera Email
Add Documents:
Add/Update documents for each campaign and maintain a central repository of documents for all your marketing campaigns. Learn more about Document Management
Export Campaigns:
Export your Campaign list in multiple file formats like .pdf, .csv and more. You can even customize the format of the files by defining templates before exporting them.
Key Benefits of Campaign Management
- Easy to build and manage marketing campaigns.
- Build targeted marketing campaigns that address each customer segment with the products and services they need.
- Provides quick access to campaign status and updates.
- Allows you to build campaigns and update prospective customers about new offers within no time.
- Maintain easy-to-manage target lists for selective targeting of prospective customers.
Additional Features of Campaign Management
- Quick Search allows you to get results as soon as you type the keyword.
- Advanced search functionality enables you to search for multiple search terms.
- Maintain a repository of inactive campaigns in 'Archived Campaigns' list.
- Track recent activities associated with the selected campaign through updates on your Dashboard.