CRM is a hot and popular term amongst businesses today as more businesses are incorporating the CRM system into their daily business operations. CRM stands for Customer Relationship Management, a technology that helps to manage your company's relationship and interaction with existing customers and even prospects.

The philosophy of CRM is simple and straightforward - to put customers first. CRM helps to capture, track, and manage customer experiences with the company. By using CRM tools, the company can track customer engagement to provide a positive and satisfactory experience to its customers.

As the marketplace is getting more competitive, it is essential to make your customers happy to retain them. A customer will stop buying from you if they have a terrible experience with your company, and they can easily switch to another company to get the exact products.

Check on the next article on The Importance of CRM for your business.