Why should retail businesses invest in CRM

Why should retail businesses invest in CRM

Shikha Samant
Shikha Samant
Table of Contents
Table of Contents

The retail industry is continuously evolving. We have seen tremendous growth in the sector in recent times. Today, it is the largest among all industries accounting to 10 percent of the country’s GDP and employs around 8 percent of the workforce.

Why do retail businesses need CRM?

Due to exponential growth in the sector, retailers are facing certain daunting challenges like ensuring enhanced customer experience and loyalty, being part of the globally competitive platform, improved decision making, catching up with evolving compliances and so on.

Additionally, today retail businesses are not just about brick and mortar store. With multiple options available to the consumers it is imperative that retailers explore options that are beyond the conventional format. When you visit a retail outlet of More, you are asked to register with your mobile number. Each time you shop, points get credited to your account which can later either be redeemed or can be adjusted towards buying a gift item. In outlets like Westside, Pantaloons etc, the customer not just accumulates shopping points, but also receives messages on special occasions like birthdays, anniversaries etc. These little things go a long way to increase customer loyalty and brand recognition. All these automated features are a boon of using Customer Relationship Management also known as CRM.

CRM can help retail businesses win the battle for sales in these competitive times. Today, it is not just about attracting more customers to your store rather it is about delighting them every time they visit your store.

Obviously, the examples mentioned above may make you think that this software is only meant for large retail businesses. Well, the good news is Deskera’s cloud-based CRM is specifically designed for small and mid sized retail businesses at a very competitive price.

Deskera is an emerging leader of cloud-based business software solutions and the provider of best CRM for retail businesses in India. With Deskera’s CRM app you can grow your retail store into a customer-focused set-up. This user-friendly app can be accessed from any mobile device-a smartphone, tablet, laptop or desktop. Being cloud-based, the app gives real-time information on the go. All you need is an internet connection! Simply put, it is as good as using your Gmail account.

Some of its features are mentioned below:

Better Communication: Deskera CRM provides a single messaging system for each user. Thus, providing an efficient and easy-to-use function to send messages.

One-spot Destination for All Products: You can manage each product or service and get instant information through search features. Additionally you can maintain vendor details and track activities associated with all products.

Sales Forecast: You can gain insight into customer preferences and demand patterns with the Deskera CRM sales forecasting feature. It helps determine the lead conversion ratio and track expected revenues.

Improving Your Knowledge Management: You can view and manage documents real time with Deskera CRM. At the same time you can add context through tags and folders and easily search for documents with secured information distribution.

Last but not the least Deskera CRM gives your customers exceptional experience. The award-winning software can promptly generate quotations, email blasts , multiple sales report and more. Additionally, you can secure all your data with system backup. You can seamlessly manage contacts, leads, opportunities, accounts, campaigns and more anywhere anytime.

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