How Deskera is encouraging digitization in India

Jan 05, 2018

When Shashank Dixit founded Deskera he was determined to change the way SMEs did business in India. “We want to change how SMEs run their businesses by providing them access to a better cloud technology built specifically for them,” he said.

The organization since its inception has been committed to provide world-class technology to SMEs so they can succeed by running more efficiently. It has been at the forefront of championing the cause of SMEs so that they have an edge in the global competitive market. Today, more than 3,000 businesses with approximately 80,000 users, manage their operations using Deskera products.

This emerging leader of cloud-based business software solutions plans to invest Rs 400 crore ($62 million) in the country to help 51 million SMEs to adapt to cloud. Cloud-powered technologies are the driving forces that encourage digital transformation in India. Deskera with its cloud-based enterprise software solutions-ERP, CRM, MRP, HRMS and PM is a strong contributor in this Digital India movement.

As the penetration of internet connectivity and affordable smartphones in tier 2, 3 and 4 cities grows, Deskera’s suite of products are creating limitless possibilities in transforming the way enterprises work.The company’s pay-per-user model is affordable at the same time simple and best fit for the SMEs. These products help automate everyday business tasks such as book-keeping, stock management, payroll processing, workforce management and more. Additionally, they are designed to address the needs of a wide range of industries including trading and distribution, manufacturing, engineering, and construction. SMEs typically have multiple on-premise software (accounting, CRM, HRMS, inventory, etc.) through different vendors. Most often, these software do not talk to each other, leading to multiple data entry operations, increased man-hours cost and time-wastage. With Deskera’s integrated software suite one can access these applications from any internet-enabled device encouraging SMEs to move out of premise based system and build roadmap for a global business reach.

The positive ecosystem of start-up and enterprises has led to a significant growth in the small and mid market segment across industry verticals. This growth coupled with global competitiveness has led enterprises to change the way they have been doing businesses. Today, there is a strong need of innovative financial technology to expand and thrive with the growing global user base. Deskera brings that innovative solution to the world.The unique feature of Deskera is that it helps in seamless transition and integration of the financial structure from old version to the new one. Deskera gives SMEs the flexibility of accessing applications from anywhere without worrying about support or upgrades cost and complicated installation process. Thus, by using its cloud-based platform – a customer can access all its data on its smartphone/tablet itself.

As we enter 2018, Deskera is upbeat about its expansion in India. “Our strategy has always been clear with respect to the Indian market. It is a top priority geography for us because of the tremendous amount of opportunity it has. We will continue to invest in the region and have an expansion plan in the pipeline,” said Hemanth Dattatreya, Global Head, Channels and Alliances. “With an intention to increase the market share in the existing regions along along with new geographies we will expand to 20 more cities soon,” he further added.

Deskera plans to add 1,000 more employees in the next 12-18 months and set up a bigger fulfilment centre for sales and launch products pan-India. Additionally, the company has tied-up with some of the top channel partners and is quite bullish about the same.

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