Customer Satisfaction: the key to successful business

Customer Satisfaction: the key to successful business

Shikha Samant
Shikha Samant
Table of Contents
Table of Contents

What differentiates a successful business from the rest? The answer is ‘Customer Satisfaction’. Happy customers are your in-house brand ambassadors. Address your customer’s requirement and issues efficiently and timely and you would be getting customer loyalty, free of cost publicity, long-term relationship and last but the not the least, a thriving business.

Understanding the criticality of customer satisfaction and user experience, it is crucial to explore various platforms that can help you achieve this goal. One such technology that can help keep your customers happy is Customer Relationship Management (CRM) system. However, due to a whopping no. of CRM vendors available in the market, choosing the right CRM is a challenging task. Therefore, it is imperative to choose the right CRM software based on your business requirement.

Deskera CRM not just provides a positive user experience but also resolves issues quickly with real-time support and efficient complaint management system. Its support and services help you provide superior service experience to your customers. It gives sales representatives the tools they need to retain valuable customers and drive engagements. Additionally it helps assign Service Level Agreements (SLA) and track progress of cases created by each customer in Deskera tool. With Deskera CRM you can track escalated and resolved cases with real-time status updates.

Deskera CRM app helps you in managing your customers efficiently. Here’s how:

  1. Comprehensive Case Details-You can efficiently record and track complete case details including case status and priority. You can view case creation date, time, assignee, and assignee status for case.
  2. Assign Cases- You can assign process owners or resources for each customer case. You can also change the assignee of the case depending on the availability of resources.
  3. Add an Activity- You can allocate multiple activities to each customer case and track the resolution status of the issue. You can also keep track of phone calls/emails to help keep a record of ongoing discussions on the case.
  4. Set Priority Levels- Deskera CRM helps add a priority level to cases based on the timeline and the level of criticality. This further helps the assignee of the case to prioritize the work and deal with the cases according to their relative importance.
  5. Spreadsheet Functionality-With the familiar look of a spreadsheet, adding, updating and navigating information is easy. It ensures that all your tasks get completed in three clicks or less.
  6. Add Documents-Add/update documents for each case. Maintain a central repository of documents to help you keep past records of cases, which can be helpful in the future.

Thus, Deskera CRM helps you achieve total customer satisfaction by managing a complete service life cycle of each customer.

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